Channel 7’s Sunrise invites millions of Australians to join the ultimate camping adventure

A mature multiracial couple standing together, leaning out the door of a camper trailer in an RV park. He is Hispanic and she is Middle Eastern and Caucasian. They are smiling at the camera, and he is waving his hand.
Edited by Travel Weekly


    Caravan Industry Association of Australia’s annual ‘Road to a Million Campaign’ is officially in full swing, starting tomorrow in partnership with Channel 7’s Sunrise, popular host Katie Brown sets off on a road trip exploring some of the nation’s most exceptional holiday parks.

    This national TV cooperative puts camping ‘front of mind’ at an opportune moment as Australians plan their upcoming summer holidays, shining a spotlight on the allure of caravan and camping experiences.

    Amidst prevailing cost-of-living challenges, caravan and camping remains Australia’s most value-driven holiday choice plus there is now the added incentive with a chance to ‘Win a Million Dollars’.

    Not only does camping provide access to some of the world’s most pristine locations, but it also delivers numerous health and well-being benefits, offering a revitalising escape for both adults and children, enabling them to stay active and enjoy a mental refresh.

    With millions of viewers tuning in each morning, this national platform provides the perfect opportunity to highlight the chance to win $1,000,000 simply by embarking on a road trip and supporting local tourism and regional economies.

    The upcoming week promises excitement, with a carefully curated itinerary that showcases the splendour and uniqueness of a caravan and camping holiday.

    The adventure kicks off at BIG4 Caloundra Holiday Park, featuring a range of engaging activities, including a special pancake fundraiser breakfast.

    Moving onward, the journey will lead to Esk Caravan Park, where a packed itinerary awaits, from capturing moments of the host driving a 1954 Viscount Pickup Van to sampling a locally brewed coffee.

    The final leg of the journey brings the Sunrise team to the North Star Holiday Resort in Hastings Point, NSW, where a thrilling day is planned, inclusive of Neptune’s Castle Kids Club, a lively mini disco, and a feature on Shorty Brown the Clown.

    “Caravan & Camping is Australia’s best value holiday. Not only does it offer exceptional value for money, but it also facilitates a reconnection with nature, relationships, and a break from the daily stresses of life. What makes it even more appealing is the added opportunity to win a million dollars,” said Stuart Lamont, CEO at Caravan Industry Association of Australia.

    For more information, tune in to Sunrise on Channel 7 on the 7th, 8th & 9th of November for three days of exclusively tailored content, promoting the fun adventure of the caravan and camping dream to eager campers.

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