Celebs get behind new campaign urging Aussies to make a #RoadTripPledge

Celebs get behind new campaign urging Aussies to make a #RoadTripPledge
By Travel Weekly


Holiday rental platform Stayz has unveiled a new campaign to help drive regional tourism and get Aussie families back on the road travelling again.

Described by Stayz as “an Australian regeneration promise”, the #RoadTripPledge was created to draw people’s attention back to the needs of regional Australia, both directly and indirectly impacted by the summer bushfires, and more recently the coronavirus-imposed travel bans.

“This pledge is for families, to help them process and understand recent major Australian bushfires and health issues, and offers a way to take positive action together to revive the economy,” according to the press release announcing the campaign.

A number of household Aussie names have backed the campaign by taking the pledge, including Edwina Bartholomew, Natalie Bassingthwaighte, Cameron Daddo and Alison Brahe, Jamie Durie, Adam Liaw, Benji and Zoe Marshall, Catriona Rowntree, Tom Williams, and Dr Katrina Warren.

Each has made their own promise to travel locally with their families across 2020 by road as a genuine way to give back to recovering regions and tourism.

Leading children’s psychologist Dr Michael Carr-Gregg is also on board, offering advice to families on how to involve their kids in the pledge, address social changes and reconnect as a family in 2020.

The #RoadTripPledge is as follows:

As a reminder of the incredible power of regeneration.

I stand with regional Australian towns.

I vow to explore impacted places by road.

To spend generously in towns of all sizes.

To always ask locals, “are you okay”.

To value moments of connection with the people I love.

And find a renewed sense of adventure together.

Even when the headlines have stopped, and the social media has ceased.

We will not forget the reason why we made our #RoadTripPledge.

As part of the campaign, Stayz has also launched a promotion whereby people who take the #RoadTripPledge and are one of the first 1,000 bookings (for over $1,000) made at Stayz.com.au will be eligible to claim and receive a $100 VISA gift card (conditions apply), which can be used in the regional holiday destination.

Stayz’s resident travel expert, Simone Scoppa, said: “We are extremely proud, even during hard global times, to launch the #RoadTripPledge this month in support of regional tourism and ensuring this is remembered across 2020.

“We have seen since travel restrictions have eased in Australia that the demand to stay in a holiday home has increased significantly; where people are wanting to stay in a spacious whole home with their family and friends, but away from other people.

“Stayz has always been committed to driving tourism in regional Australia, but this year – more than ever – it is so much more important.”

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]