Austria: Where culture meets scenery

Austria: Where culture meets scenery

Whether your clients are eager to get their culture fix, strap on their hiking boots or race down the slopes, in Austria, they can get it all.

It’s a small, easily explored country with a big reputation: fascinating history beguiling culture, and stunning landscapes and fascinating peaks.

With its central location (eight neighbouring countries!), Austria has always been Europe’s melting point.

The Habsburg Empire, which had its seat in Vienna, spanned a territory from modern Spain to Romania, and left the country with iconic architectural treasures and impressive art collections.

Image source: Australian National Tourist Office/Christian Kremser

Besides its imperial elegance and rich culture, Austria’s pristine nature is an important part of the country’s DNA.

Within a five-hour drive, you can travel from the alps’ most rugged peaks, past crystal-blue lakes to sun-soaked vineyards where glasses (or bottles) of Grüner Veltliner can be enjoyed at local wine taverns. Austria has it all!

Image source: Australian National Tourist Office/(c) Franz Gerdl

But, if there is one thing your clients need to recover from the past 20 months, it’s Austrian gemütlichkeit (pronounced guh-MOOT-lih-kite).

Gemütlichkeit is the Austrian way of living. Its essence hangs somewhere between relaxed wellbeing, an open attitude and a feeling of profound comfort.

Whether it is the concierge at the hotel, the waiter at a restaurant or a local craftsperson, they all are ready to share their excitement, expertise and gemütlichkeit with Aussie travellers.

Austria is excited to welcome your clients again soon! Find everything you need to know about entry regulations and COVID-19 restrictions HERE.

Image source: Austrian National Tourist Office/(c) Martin Steinthaler

To learn more about what Austria will look like as a destination for Aussie tourists in 2022 and beyond, tune in to the European Showcase 2021 on Wednesday 3 November.

There will be a choice of two identical sessions available for attendees to join on at 10am or 3pm (AEST), and the free virtual event will feature updates from the Austrian National Tourist Office, Visit Flanders, Tourism Ireland, the Italian National Tourist Board, Visit Monaco and Switzerland Tourism.

And, with amazing prizes on offer, the European Showcase will be a virtual experience not to be missed!

For more information or to register, click HERE. And, be sure to keep your eyes peeled for more updates on Travel Weekly.


Featured image source: (c) Tourismus Salzburg GmbH

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