Agents invited to delve into Flight Centre product stash

Agents invited to delve into Flight Centre product stash
By Anne Majumdar


A new partnership program from the Flight Centre Travel Group (FLT) will give the wider Australian travel agency sector access to its range of products.

The program, announced today, will give external travel agents and chains the opportunity to secure products and deals by tapping into FLT’s “global negotiating strength” via an unbranded buying group.

It will complement the Escape Travel franchise concept, according to FLT Australia general manager Melanie Waters-Ryan.

“As a company. we are strong believers in the agency model and we are keen to work more closely with agents for mutual benefit,” she said.

“We are already doing this via the Escape Travel franchise offering, but we are also keen to build on this by giving agents more options when it comes to sourcing and buying product.”

Under the new offering, non-FLT agents will be able to benefit from the company’s buying power in order to access products and rates previously not available to them, Waters-Ryan continued.

She expected it to appeal to other chains, unaligned agents and agents already linked to other networks but who might be reconsidering their options.

The announcement follows the launch of FLT’s franchise offer two years ago which enabled external agents to become part of the nationwide Escape Travel network.

To oversee the growing franchise network and to develop closer ties with agents, FLT has recruited former Helloworld and Traveland executive Danny Roche who will work closely with Sue Rennick, the general manager of the brand’s franchise business.

“Danny has vast experience and is well known and well respected within the industry,” Waters-Ryan said.

“In his new role, he will help develop long-term relationships with agents who are interested in either becoming part of the Escape Travel network or interested in gaining access to our product ranges via the partnership program.”

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]