Technology

AGENT GUIDE: Five tips for selling on social

Trying to reach the youth market in your local area can have its challenges, so Team Contiki have put together a handy guide to help you run successful co-op campaigns with your local sales executives.

From Facebook to email marketing, local radio and even cinema, there are cost-efficient ways to drive sales in your local area that could be worth trialling to reach younger travellers in your area.

Gen Y is the generation that travels the most, with 81 per cent of 18-to-35-year-olds planning a trip overseas in the next 12 months, according to Contiki.

Millennials are also the founders of the social media movement, with research by Contiki finding that 63 per cent of them stay updated on brands through social networks. So, it makes sense to promote to them where they are spending the bulk of their time.

There is a range of social media channels that they are spending time on, but the biggest players are Facebook and Instagram, reaching over 6.9 million Millennials in Australia every month, according to Contiki.

Here are five valuable pointers on using social media to capture Gen Y customers and boost sales, courtesy of Contiki:

  1. Create a page for your store

This will be an essential ingredient to your success. Being on social media will

make it easy to keep in touch with your customers, plus they can easily recommend your store to friends in your area, to help grow your business.

Don’t forget to invite friends and customers to your page and link to your website to help build your following and drive customers somewhere to buy.

  1. Use images and videos

Using beautiful destination imagery and videos with valuable information is excellent for attracting attention and standing out in someone’s feed.

Short and snappy visual content does better on Instagram, and leave the longer posts to Facebook. Using Instagram stories for video content is also a great way to engage followers.

  1. Post when your customers are scrolling

The best time to post to attract customers in your area is when they are most likely to be online, during lunch, on the way to work and on the way home. Posts during these times

typically see the highest response.

  1. Engage, engage, engage

Create strong relationships with your audience by liking and replying to comments and direct messages.

Just like in-store, the more you speak to them and understand what they’re looking for, the easier it will be to get a sale.

Experimenting with different types of content will help you get a better understanding of what your audience likes! Here’s an example of content that creates conversation.

  1. #Hashtags

This one is just for Instagram. Hashtags summarise the topics or a mood you mention in your posts and can attract a new and engaged audience. You can also search by hashtag #winning!

When posting a value deal, we recommend using a hashtag for the trip name. Check out this example.

The larger your following, the larger your chance of being discovered by potential clients.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Hotels

These are Airbnb’s most wish-listed homes of the past decade

Looking for the perfect diversion on a busy Tuesday? This list of the most desirable Airbnbs of the past decade will have you ignoring your boss’ orders all afternoon.

Share

CommentComments

Tourism

Ardent Leisure could be hit with up to $3m in fines, as coroner releases damning report on Dreamworld tragedy

An inquest into the deaths of four people on a Dreamworld theme park ride in 2016 found a “systemic failure” in all safety aspects leading up to the incident.

Share

CommentComments

Travel Agents

Corporate Travel Management slams “false” media report on Asia CEO

by Huntley Mitchell

CTM is channelling Donald Trump’s “fake news” mantra today in defending itself against a story about its Asia boss.

Share

CommentComments

Aviation

WATCH: Virgin Australia reveals cabin crew sleeping quarters and a sneaky hidden door

Ever wondered where flight attendants sleep? Or have you seen an overhead storage bin with no handle and wondered what it was for? Virgin Australia has spilled the beans on the secret lives of its cabin crew.

Share

CommentComments

Technology

WebBeds hops under the sheets with Troovo

Do you possess a penchant for cheesy headlines? Well, please enjoy this one courtesy of our very unfunny editor.

Share

CommentComments

Aviation

Coronavirus expected to cause $44 billion loss to aviation industry

by Ali Coulton

A peak industry body has released some troubling predictions of what the impact on the novel coronavirus might look like for the aviation industry.

Share

CommentComments

Aviation

Aviation Wrap: Canberra Airport ‘Master Plan’ approved, SAA’s birthday sale + MORE!

Have you started your working week in a bit of a slump? Soar on out of it here with our Aviation Wrap!

Share

CommentComments

Destinations

Uproar over Rome’s plans to build a barrier around the Trevi Fountain

Critics have called plans to put an anti-tourist barricade around one of the city’s most iconic attractions “truly foolish”.

Share

CommentComments

Travel Agents

Travel Associates appoints GM for cruise division

The Flight Centre brand has announced the appointment of a games master for Cruise Boutique. Sorry, that should read general manager.

Share

CommentComments

Tourism

Australia’s first travel-specific coworking space opens its doors

If you need somewhere to meet a client or are just sick of your colleague’s loud chewing, boy have we got the answer for you.

Share

CommentComments

Wholesalers

Wholesaler Wrap: Collette celebrates 5th anniversary in Australia, Globus previews 2021 European tours + MORE!

Out of sorts when it comes to the who’s who of the wholesaler scene? This week’s Wholesaler Wrap comes in the nick of time. 

Share

CommentComments

Aviation

Boeing confirms debris found in 737 MAX engines, as Qantas eyes cut-price deal

by Christian Fleetwood

Alan Joyce says Qantas’ “unmatched” safety reputation positions it to negotiate a discounted deal with Boeing for a new fleet of 737 MAXs when the jet is re-certified.

Share

CommentComments