Virgin talks up Sabre benefits

Virgin talks up Sabre benefits
By admin


Virgin Australia has claimed its shift to Sabre is already paying dividends and predicted it will accelerate its growth in the corporate, government and other high yielding markets.

The switch, in January, has seen the proportion of bookings through GDS increase five-fold, it said.

The carrier also highlighted that bookings through GDS systems typically generate a 10% yield premium to average bookings.

"Our new Sabre booking and check-in system will be key to driving future revenue growth," chief executive John Borghetti said. "As a result of the new system, travel agents around the world now have far greater visibility of Virgin Australia, enabling them to book our flights with more ease using a system that aligns with global standards."

He added that the Sabre system will "accelerate our growth in the corporate, government and high yield markets" while it will further grow revenue from its interline and codeshare operations.

Borghetti talked up the Sabre switch as the carrier reported a disappointing first half profit result.

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