Vanuatu campaign comes good for hoteliers

Vanuatu campaign comes good for hoteliers
By admin


Vanuatu’s hotel sector has reported a “solid year” on the back of the destination’s first ever global marketing campaign, Discover What Matters.

Vanuatu Hotels and Resorts Association (VHRA) chairman Tony Pittar told Travel Today the campaign, the largest ever undertaken by the Vanuatu Tourism Organisation (VTO), had initially taken focus away from the tourism body’s day to day responsibilities.

But he said hotels were now starting to see the rewards with occupancies “significantly “ ahead of last year.

“What it did was provide better information to people about Tanna and Santo, the outer lying islands,” Pittar said. “More guests are saying we’re definitely going to see the volcano on Tanna because they just know about it now.”

Meanwhile, Fiji continues to provide stiff competition through its continued use of heavy discounting, but Pittar remained adamant Vanuatu would not follow suit.

“We’ve really maintained our prices because we’re seeing it as a long term thing, to focus on providing a great product and justify the prices that we’re selling at,” he said. “The whole of our product is getting better, there’s no doubt about it.”

A surge in boutique properties has helped to establish Vanuatu as a high-end destination, he added. His own property Eratap, the destination’s first high end resort, has since been joined by other such as Ratua and Havannah, but all are now prospering, according to Pittar.

“Business adds to business,” he said. “We’re all changing the perception of Vanuatu.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

vanuatu

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]