Trafalgar bolsters South America program

Trafalgar bolsters South America program
By admin

Trafalgar Tours has predicted its South American sales will continue to flourish as the operator launched its 2013 program with two additional tours.

Managing director Matt Cameron Smith said sales this year have tripled with the growth curve expected to continue into next year.

“There is no sign of it slowing,” he said.

An eight day Panama Canal and Beyond itinerary, which leads in at $1975 per person land only, and a 14 day Patagonian Grand Adventure have been added to the program, taking the number of tours to 13.

Trafalgar’s Be My Guest product – which seeks to provide unique and authentic experiences for clients – has also been bolstered.

Cameron-Smith said the product is attracting a younger market than its European tours which he attributed to the success of two family-orientated itineraries and the slightly more adventurous nature of the destination.

Pre and post tour extensions, whcih include the Galapagos Islands and Easter Island, have sold well, he added.

The program also contains two At Leisure tours.

Trafalgar’s Latin American tours have a maximum of 20 passengers, half the number in Europe, which reflect the smaller nature of many non-city hotels, Cameron-Smith added.

Meanwhile, Cameron-Smith said the brochure will continue to be called South America despite a number of Central American nations featuring in the program.

“We did explore changing it to Latin America but we looked at Google analytics and most people search for South America ratheer than Latin America,” he said.

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