Tasmania appeal grows for Aussies

Tasmania appeal grows for Aussies
By admin


The number of Aussie travellers tempted by a holiday in Tasmania is on the rise, with one in five considering a visit to the state in the next 12 months.

Tasmania's quarterly Tourism Info Monitor (TIM) showed the result for the July to September 2012 quarter represented a 3% increase on the same period the previous year.

In addition, around 63% of the 500 Australian travellers surveyed found the idea of a Tassie holiday "appealing", with the destination coming second only to Queensland.

State tourism minister Scott Bacon said the results would be a useful resource for local tourism operators and would help form the basis of Tourism Tasmania's marketing campaigns.

"The latest survey confirms our appeal as a tourist destination is strong," he said.

Word of mouth also emerged as a key influencer for those considering a Tassie trip.

"Almost 30% of those considering coming to Tasmania for a holiday relied on the recommendations of their friends and family members to help make their holiday destination choice," Bacon said.

 

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]