South America steps up Australia focus

South America steps up Australia focus
By admin

South America continued to step up its focus on Australia last night with Chile, Argentina and, for the first time, Colombia kicking off a series of roadshows across the country.

The event in Sydney, attended by 200 travel agents, was the first time three nations have come together to promote the continent. In three previous years of the now-annual South America Showcase only Chile and Argentina have taken part.

With improved air access and South America increasingly in the consideration mindset of the trade and consumers, other nations are elevating Australia to priority status, with Colombia the most recent to turn its attention down under.

Jorge Montero, executive representative with tourism agency Proxport Colombia, flagged its intention to open a tourist office in Sydney next year as seeks to grow arrivals from 10,000 each year to between 12,000 and 15,000.

"Australians have visited by default, through world of mouth," he said. "We now want to formally invite them."

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