Scoot takes first steps into mobile arena

Scoot takes first steps into mobile arena
By admin

Low cost long haul carrier Scoot is ramping up its mobile strategy with the launch of a new app – its first concerted effort to capitalise on the increasingly important channel.

Chief executive Campbell Wilson told Travel Today that the pursuit of mobile sales has taken a backburner until now with its website not even mobile-enabled.

“You’ve got to start an airline with big building blocks and these things are the finer points,” he said.

“So it hasn’t been a significant channel for us, but we do expect it to be. We always knew it would be important, but the degree to which it would be important has also matured to a degree over the last couple of years, so the release is timely if a little bit late.”

The soft launch of the app took place last month, and it is being fine-tuned before a more high-profile release which will be accompanied by promotional activities and competitions.

Now available on the iOS operating system, Android will soon follow, with Wilson already encouraged at the number of downloads of the app and subsequent transactions despite its low-key release.

And although it has lacked a clear mobile strategy until now, the airline has meanwhile been active on social media and has the second biggest following of any brand in Singapore, according to Wilson.

Transacting via social media is also on the cards, although is likely to be introduced to its Asian social media accounts initially before being rolled out to Facebook and Twitter.

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