Scoot takes first steps into mobile arena

Scoot takes first steps into mobile arena
By admin


Low cost long haul carrier Scoot is ramping up its mobile strategy with the launch of a new app – its first concerted effort to capitalise on the increasingly important channel.

Chief executive Campbell Wilson told Travel Today that the pursuit of mobile sales has taken a backburner until now with its website not even mobile-enabled.

“You’ve got to start an airline with big building blocks and these things are the finer points,” he said.

“So it hasn’t been a significant channel for us, but we do expect it to be. We always knew it would be important, but the degree to which it would be important has also matured to a degree over the last couple of years, so the release is timely if a little bit late.”

The soft launch of the app took place last month, and it is being fine-tuned before a more high-profile release which will be accompanied by promotional activities and competitions.

Now available on the iOS operating system, Android will soon follow, with Wilson already encouraged at the number of downloads of the app and subsequent transactions despite its low-key release.

And although it has lacked a clear mobile strategy until now, the airline has meanwhile been active on social media and has the second biggest following of any brand in Singapore, according to Wilson.

Transacting via social media is also on the cards, although is likely to be introduced to its Asian social media accounts initially before being rolled out to Facebook and Twitter.

Latest News

  • Hotels

Minor Hotels announces a new luxury Anantara on Bali’s Seseh Beach

Minor Hotels has signed an agreement to manage a new-build Anantara resort and branded residences on Seseh Beach in Bali, opening in 2027. The news Anantara Dragon Seseh Bali Resort will be the first luxury beachfront resort on Seseh Beach and the third Anantara Hotels & Resorts property in Bali. The Anantara Dragon Seseh Bali […]

  • Aviation

Solomon Airlines fills Air Vanuatu gap with flights from Port Vila to Auckland

Solomon Islands’ national carrier will commence direct flights between Port Vila and Auckland from 27 May, using Solomon Airlines aircraft to continue air services linking Vanuatu and New Zealand. Solomon Islands officials together with the Vanuatu Government has worked closely with relevant New Zealand authorities to continue interim flights servicing Auckland from Port Vila. This included […]

  • Aviation

Board Air Canada in Sydney’s CBD via a sleek Light Rail

Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

  • Cruise
  • News

Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]

  • Hotels

QT Singapore set to open in heritage Eastern Extension Telegraph building

Bookings open today for QT Singapore, in the historic former Eastern Extension Telegraph building along Robinson Road, the first property from QT Hotels & Resorts to open outside Australian and New Zealand. Previously Accor’s So Singapore, then the Hotel Telegraph, QT Singapore will officially launch on September 16 and will feature 134 rooms, ranging in […]

  • Hotels
  • News

Minor Hotels’ Anantara group reimagines the brand as its portfolio surpasses 50 properties

Anantara Hotels & Resorts is marking a significant milestone with a reimagined brand identity as recent openings across Europe, Middle East and Asia have propelled the brand portfolio beyond 50 properties. Part of the Minor Hotels group, the Anantara visual refresh takes an elegant, pared-back approach that enables each hotel’s unique character to shine – […]