Quest refocuses on changing needs of corporate travellers

Quest refocuses on changing needs of corporate travellers
By admin


The evolving needs of the corporate traveller mean serviced apartment providers must adapt to changing trends in order to capitalise on the huge opprtunities offered by the sector, according to Quest.

In an interview with Travel Today, executive chairman Paul Constantinou explained that the 25-year old firm is “refocusing” on its core target market of extended stay corporate travellers in order to ensure it is meeting their needs.

“What was a great looking room in 1988 with floral bedspreads and cushioned couches, that was great then but times have changed and things have moved on,” he said.

“What corporates are demanding is quality – that doesn’t have to be gold and marble, it just has to be quality, clean and comfortable.”

Motels “just don’t cut it” anymore, creating significant opportunities for the serviced apartment sector in regional areas which are experiencing economic growth, accoding to Constantinou.

But he underlined the need for franchisees to continually invest in their product and to not leave refurbishments until properties are “falling apart”. 

“The issue that we are confronting is the quality of accommodation in Australia – it was poor and now it’s worse,” he said. “Properties in markets that people travel to that are now very close are putting a lot of ours to shame.”

As a result, the company is working closely with its franchisees to ensure the product being delivered is up to scratch.

“It’s always the bottom 10% of your properties that aren’t performing that are going to hurt the rest of the group,” Constantinou revealed.

Although he described the corporate sector an “easy market to service” because of the lack of discretion in the purpose-driven travel plans, he highlighted value as another major consideration.

“Corporates are now very cost conscious – they’re spending other people’s money so they want to be seen to not be overspending,” he continued.  

Although he added that sometimes it is more the perception of expense than the actual price which is being shied away from.

Meanwhile, younger corporate travellers that are increasingly dependent on technology require connectivity, although primarily to access their own content carried on mobile devices.

But Constantinou warned against overproviding technology to the point that it becomes a hindrance for guests, or that it requires extra resources in the form of onsite tech staff.

“Technology is changing at such a rapid pace that you have to be careful of change just for change’s sake,” he said. “Guests just want to use things that are workable.”

Although disruptions this year as a result of the election process meant an erratic 2013 that didn’t necessarily confirm to the usual trends experienced by Quest, Constantinou is confident of the outlook for the serviced apartment sector.

He welcomed growing competition in regional areas from companies such as Far East, Toga and Oaks, which he said is helping serviced apartments become “respected” rather than seen as a “cottage industry”.

Travel managers and corporates have developed an understanding of the sector and now recognise when it offers a suitable solution for their accommodation needs.

“Serviced apartments are not a fad, they are something that is needed and while they haven’t really been acknowledged before, now they are starting to be acknowledged,” Constantinou said.

The company is targeting 11 new properties over the course of the year.

Latest News

  • Cruise

Cruise Traveller’s new Scottish Highlands cruise tour package

Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

  • Cruise

Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]

  • Destinations
  • Tour Operators

Globus unveils nine new independent tours for 2025

Coach touring brand Globus has unveiled nine new independent tours for 2025, from Bangkok to Bali and Abu Dhabi to Nepal. “With Globus Independent tours, our guests are free to enjoy the many benefits of touring, untethered and unscheduled,” APAC head of marketing, Globus family of brands (GFOB), Chris Fundell said. “Providing hand-picked hotel accommodations, […]

  • Hotels

Mandarin Oriental Hotel Group opens Mandarin Oriental Mayfair

The Mandarin Oriental has opened a second property in London, the Mandarin Oriental Mayfair, in the heart of historic Hanover Square. Designed by internationally renowned Rogers Stirk Harbour and Partners, the hotel is the first new build in Mayfair in over a decade. Bringing a modern architectural approach to one of London’s most storied squares, […]

  • Hotels

Outrigger Reef Waikiki Beach Resort unveils Coral Kids Club

On top of its US$85 million (AU$150m) transformation, Outrigger Reef Waikiki Beach Resort’s new Coral Kids Club provides an engaging activity centre for kids. Designed for keiki (children), ages 5-12, the activity centre offers daily cultural workshops with hands-on activities rooted around the Āina Guardian workbook. It was developed by Candes Gentry, co-author of Eat […]

  • Hotels

Minor Hotels announces fourth franchised hotel

Minor Hotels has added to its portfolio of more than 500 hotels in operation after signing Oaks Melbourne on William Suites as its fourth franchised hotel. The 220-room apartment hotel is the third Oaks property signed under a franchise model after the Oaks Toowoomba and Oaks Townsville Metropole. The proven success of these properties highlights […]

  • Destinations

Phuket unveils cutting-edge medical facility

Minor Hotels has announced Layan Life by Anantara, a world-class medical wellness facility that is set to elevate Phuket’s reputation as an international medical wellness destination. The new facility is set across 1,767sqm within the grounds of Anantara Layan Phuket Resort and is set to open in Q3 of this year. It offers a blend […]

  • Events

Out West Piano Fest comes alive in Bathurst

The three-day symphony of the senses comes back to Bathurst, at picturesque Blackdown Farm, as Out West Piano Fest returns 25-27 October. Located just five minutes away from Bathurst NSW is a pastoral heritage, art, and culture. It was also once home to Australian artist, Tim Storrier. The extensive gardens in full spring bloom offer […]

  • Attractions
  • Cruise

Japan in Bloom with Cruise Express

Send clients out to experience the best of the Land of the Rising Sun with Cruise Express and their Japan in Bloom expedition, a 21-night adventure. As interest in Japan hits an all-time high, Cruise Express is pleased to announce its ultimate Japanese bucket list trip. This adventure is geared for Australians wanting to tick […]

  • Road & Rail

Explore Uzbekistan with Golden Eagle Luxury Trains

Golden Eagle Luxury Trains presents an exclusive itinerary to Uzbekistan with ensuite cabins, a personal cabin attendant, and off-train excursions. Travelling aboard the opulent Golden Eagle train, with ensuite cabins, guests will dive deep into Uzbekistan’s spectacularly global cultural identity. A personal cabin attendant, all porterage and gratuities and all off train excursions are included […]