Online shift continues

Online shift continues
By admin

Offline distribution still accounts for the majority of travel sales in Asia Pacific, but travellers are steadily shifting to the internet, according to a new report by PhoCusWright.

The Asia Pacific Online Travel Overview revealed online travel bookings in the region would reach $90.8 billion by 2013, with online penetration to reach one quarter of the total travel market, up from 22% in 2011.

Meanwhile, Australia and New Zealand (ANZ) have the highest online travel penetration in Asia Pacific at 36%. Online bookings will account for 41% of Australia and New Zealand’s total travel market in 2013, driven mainly by air.

However, ANZ will be replaced as the second-largest travel market in Asia Pacific by China in 2013.

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