NSW tourism unveils fresh China plan

NSW tourism unveils fresh China plan
By admin

Destination NSW has confirmed it will strengthen its agreement with Qantas as part of a new plan to grow the number of Chinese tourists.

State minister for tourism George Souris confirmed the government will invest $15 million over four years in the China Tourism Strategy 2012-2020 as it strives to double visitor expenditure by the end of the decade.

The plan will see the tourism body ramp up its support of aviation and route development between Australia and China, with its existing marketing partnership with Qantas to receive a boost.

It will also deepen deals with China Southern, China Eastern and Sydney Airport.

Other areas for attention will be the extension of marketing activities into Greater Beijing, Greater Shanghai, Guangdong Province and Chengdu. In addition, Destination NSW will target high performing consumer segments and improve the quality and range of visitor experiences.

Consumer promotion will be another focus along with the strengthening of trade distribution networks and commercial and government partnerships.

Destination NSW will expand its offices with two additional business development staff in Shanghai and Hong Kong to implement the new strategy.

Souris claimed Sydney and NSW are the “best prepared” and “most highly motivated” markets to welcome China.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]