Inspiring Journeys heads overseas

Inspiring Journeys heads overseas
By admin


The Travel Corporation will begin selling its Inspiring Journeys brand in key international markets later this year but has no plans to draw up itineraries beyond Australasia.

Tours in Australia and New Zealand are currently sold in the domestic market, NZ and Singapore with managing director Tammy Marshall revealing it will soon open sales further afield.
The brand will also have a presence at Australian Tourism Exchange (ATE) in June as it aims to increase the exposure and reach of the operation to international markets.
“We’ll look at selling the Inspiring Journeys tours in our traditional western markets, and growth markets such as China and Malaysia,” Marshall told Travel Today.
But she ruled out expansion of its product range to overseas destinations, preferring to focus on establishing its Australia and New Zealand tours.
The brand was launched in March last year with Marshall heralding customer feedback as its “biggest success” to date.
But while targets have been hit in the first 12 months and feedback from agents and consumers has been positive, the program has not been without its struggles, she said. The shrinking size of the domestic market, fuelled by a desire for outbound travel, and expense of some of the longer outback tours have all been challenges, Marshall explained.
Shorter itineraries have been popular however and will be developed further while the operator will also search for more “unique experiences”, one of the bedrocks of the program.
The first tours in New Zealand depart in November.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]