Etihad extends stadium deal

Etihad extends stadium deal
By admin


Etihad Airways will keep its name firmly placed on Melbourne’s Etihad Stadium until 2019, with the signing of a multi-million dollar extension agreement.

President and chief executive James Hogan and Melbourne Stadiums Limited chief executive Ian Collins today announced the five-year extension of the naming and marketing rights deal which began in March 2009, when the airline also commenced direct services between Abu Dhabi and the Victorian capital.

Hogan described the deal as a “solid platform” to build the Abu Dhabi-based airline’s brand across Victoria and Australia.

“The partnership with Melbourne Stadiums Limited gives Etihad Airways unparalleled exposure in Australia, one of the most important routes in our network,” he said.

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