CMV bullish as it takes on Australian market

CMV bullish as it takes on Australian market
By admin


CMV Australia is confident The Astor's "unique" offering fills a gap in Australia's cruise market, as it reported a good reaction from the trade to news the ship will homeport at Fremantle.

The cruise line yesterday confirmed the 620-passenger ship will be based in the Western Australian port for three summer seasons, commencing in December this year.

It is CMV's first foray outside of Europe since the fledgling cruise line started operating in 2009. Since then, it has carried more than 120,000 passengers with its fleet which consists of the 800-passenger Marco Polo and the 700-passenger Discovery. The Astor is the most recent addition to the fleet.

Sales and marketing manager, Vilma Rovedatti, told Travel Today that the firm had selected Fremantle as The Astor's homeport because it has a "proven track record" with a well-established cruise market.

"The port is also very accessible and opens up Asia nicely," she added.

The Astor's size is expected to be a major selling point, with the 620-passenger ship is able to access ports currently unavailable to larger cruise vessels.

In addition, its smaller size creates a different atmosphere on board which Rovedatti believes will appeal to many cruisers.

"A lot of the ships are bigger ships at the moment which is great, but there are those passengers that do prefer the intimacy, the attention to detail and the one-on-one interactions with the crew," she said.

The ship was refurbished in 2010, and Rovedatti is confident its "unique" on board product will set it apart from competitors.

"It definitely has its place in this market," she insisted.

CMV's Sydney office is in the process of being set up with five staff already in place.

Rovedatti revealed that discussions have already commenced with a number of distribution outlets which include wholesale companies, cruise specialists and retail agents.

"They're all very interested in the product and a ready to start working on it," she said.

The ship will be "Aussified" ahead of its Australian deployment, with adaptations to include the food and onboard product along with targeted itineraries such as an Australia Day cruise.

A website, www.cmvaustralia.com.au, will go live next week.

 

Latest News

  • Destinations

Malolo Island Resort Fiji launches its own resort app

Guests at the Malolo Island Resort can now get a better experience even before they arrive with the resort’s newly launched mobile app. Guests are encouraged to download and use the app ahead of their stay to build their itinerary. They can check-in prior to their arrival and make dinner and spa reservations all from […]

  • Tour Operators

France on foot holiday savings

Walking up a steep incline may be painful, but it is all worth it when you see that incredible view.

  • Cruise

Seabourn introduces enhanced groups programs for travel advisors

Leading ultra-luxury cruising and expedition travel company, Seabourne, proudly announces the “Seabourn Enhanced Groups Program” to elevate business prospects for travel advisors. This program introduces a revamped Tour Conductor Credit that offers shipboard credits or bonus commission for bookings. It also eliminates the need for deposits for small group allotments and increases group capacity. “Seabourn […]

  • Cruise

Ponant’s latest luxury cruise expeditions for 2024 and 2025

Head out to see the beauty of unique destinations on three bucket-list explorations of Australia with Ponant Cruise’s new luxury expeditions. Known for their luxury cruises, Ponant offers unique and truly exceptional sea voyage aboard sleek and intimately sized cruise yachts. They offer a range of discovery expeditions, and launched new cruises that take guests […]

  • Aviation
  • News

Christine O’Reilly to replace Peter Hay as chair of Australia Pacific Airports Corporation

Christine O’Reilly has been named as the new chair of Australia Pacific Airports Corporation (APAC) – the owner of Melbourne and Launceston Airports. According to a release, O’Reilly will replace Peter Hay on 1 October, who retires after five years as Chair of APAC. APAC CEO Lorie Argus said O’Reilly’s appointment comes at an exciting […]

  • Tourism

The number one thing you can’t forget if you’re going to Europe & The Olympics

As the Summer Olympics in Paris draws near, travel insurance comparison site Compare the Market is urging travellers to safeguard their European summer sports dreams by getting travel insurance for when the unexpected happens. While France seems like a decently safe country to visit, it’s crucial not to overlook the potential risks that could disrupt a holiday. From bed […]