Accor invests in mobile strategy

Accor invests in mobile strategy
By admin


Mobile bookings have soared for Accor over the last four years, with the hotel giant revamping its range of mobile products to capitalise on the demand.

Last year, Accor's mobile applications and websites attracted more than 10 million unique visitors, with mobile sales up 20-fold in the last four years.

The firm expects the launch of two new products to boost that growth further.

It has launched a new version of its accorhotels.com application which covers all 3500 hotels across all of its brands in more than 90 countries.

In addition, it has unveiled a new ibis family application which enables bookings at all 1,600 ibis hotels including ibis, ibis styles and ibis budget. The new app is a continuation of Accor's strategy to "modernise and renew" the three brands, and marks a significant stage in its plan to become the "digital benchmark" in the economy sector by 2015.

"Our mobile solutions allow our customers to find a hotel under any circumstances at the best price, with a completely secure system, no unpleasant surprises and directions to get there by the shortest route," Isabelle Birem, senior Vice President direct sales and loyalty program, said.

"The launch of these new mobile solutions is the first stage of our effective mobile strategy and will help us develop stronger relations with our customers."

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