News

Accor invests in mobile strategy

Mobile bookings have soared for Accor over the last four years, with the hotel giant revamping its range of mobile products to capitalise on the demand.

Last year, Accor's mobile applications and websites attracted more than 10 million unique visitors, with mobile sales up 20-fold in the last four years.

The firm expects the launch of two new products to boost that growth further.

It has launched a new version of its accorhotels.com application which covers all 3500 hotels across all of its brands in more than 90 countries.

In addition, it has unveiled a new ibis family application which enables bookings at all 1,600 ibis hotels including ibis, ibis styles and ibis budget. The new app is a continuation of Accor's strategy to "modernise and renew" the three brands, and marks a significant stage in its plan to become the "digital benchmark" in the economy sector by 2015.

"Our mobile solutions allow our customers to find a hotel under any circumstances at the best price, with a completely secure system, no unpleasant surprises and directions to get there by the shortest route," Isabelle Birem, senior Vice President direct sales and loyalty program, said.

"The launch of these new mobile solutions is the first stage of our effective mobile strategy and will help us develop stronger relations with our customers."


SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Tourism

Game of Thrones studio tour and To Be Irish programme launched by Tourism Ireland

Remember when everyone in your office wouldn’t shut up about Game of Thrones? Best not show them this news, or the fanfare may return.

Share

CommentComments

Aviation

Qantas CEO airs doubts about Bonza’s ability to service new routes

by James Harrison

The battle of the airlines begins before Bonza has even put a plane in the air. We can’t wait to see what happens after lift-off.

Share

CommentComments

Aviation

Virgin Australia launch three new Gold Coast flights, restart Sydney to Canberra service

The new flight announcements have made everyone pretty excited, especially teenagers going to schoolies and adults going as toolies .

Share

CommentComments

Travel Agents

“Different doesn’t have to be worse”: Flight Centre’s Renos Rologas talks post-pandemic travel

This FCM heavyweight reckons having a travel expert at the end of the phone will be “like gold dust” for those navigating the new travel landscape.

Share

CommentComments

Cruise

Silversea announces famil winners for its champagne incentive, appoints new SVP for sales

Knowing that selling cruises can score you free bottles of champagne AND overseas trips has got our editorial team seriously reconsidering our respective career pathways.

Share

CommentComments

Wholesalers

Intrepid amps up active offering with Europe walking collection and its biggest US offering yet

The tour operator’s latest collections target those who spent lockdown binge-watching Yoga with Adriene instead of Squid Game like the rest of us.

Share

CommentComments

Hotels

Man charged for $5000 quarantine hotel rampage in Tassie

Hotel quarantine can be tough, but this guy took cabin fever to the extreme in a truly unforgettable holiday.

Share

CommentComments

Technology

Former ABC managing director Michelle Guthrie appointed as chair of TRAVLR

Michelle Guthrie will take the reigns as the new chair of the board at TRAVLR, alongside advisor and investor, Matt Berriman as the role of non-executive director.

Share

CommentComments

Cruise

Royal Caribbean reveal four cruise ships headed to Alaska in mid-2023

Get your diary out for this huge series of cruises coming mid-2023.

Share

CommentComments

Tourism

Queensland to reopen to all of Australia from Monday

Palaszczuk finally announces the date Queensland borders will reopen for fully vaccinated travellers from interstate hotspots, and what changes they can expect.

Share

CommentComments

Aviation

Fiji Airways debuts new in-flight experiences for holiday-seeking Aussies

Passengers travelling with the tropical paradise’s national carrier can (literally) rest assured they’re being taken care of with its new economy sleeper option.

Share

CommentComments

Hotels

Historic Melbourne hotel gets multi-million dollar makeover

Rendezvous Hotel Melbourne has had a modern makeover that pays homage to its turn-of-the-century origins.  

Share

CommentComments