Carnival overhauls sales structure

Carnival overhauls sales structure
By admin


Complete Cruise Solution will cease operations on March 11, as Carnival Australia unveiled a new sales structure for its cruise brands.

Following in the footsteps of Carnival Cruise Lines which broke away from CCS at the end of last year, P&O Cruises and Princess Cruises will each establish their own brand specific sales teams, with another for P&O Cruises World Cruising and Cunard.

Chief executive Ann Sherry said Complete Cruise Solution had served the cruise operator well, enabling the business to become the "region's largest cruise operator" and placing its goal of one million passengers a year within reach.

But the new approach represents the next "big step forward" to drive Carnival's sales, growth and efficiencies using the power of its individual brands.

"We begin 2013 with an ambitious sales approach that reaffirms Carnival Australia's position as the leading cruise organisation in Australia, New Zealand and the South Pacific," Sherry said.

"Our new sales structure allows the agility and flexibility to make the most of the market power of Carnival Australia's iconic cruise brands to drive sales and profitabilty."

Under the new structure, sales staff are expected to boost their engagement with travel agents and increase the frquency of travel agent visits. Each brand's "personality" will be communicated with a simplified sales and brand message, which will enable them to be more clearly differentiated.

The search is underway for a sales manager for the P&O Cruises and Princess Cruises sales team, along with several business development managers. However, the new structure means team members, Don Clark and Ken Byers, will depart the organisation.

 

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]