Adventure World reports Malaysia growth
Adventure World has reported good growth for its Peninsular Malaysia program, now in its second year, although it is still some way behind its best-selling Asian destinations Vietnam, China and India.
The Peninsular Malaysia itineraries focus on offering a range of options from rainforests, to tea plantations or the unexposed east coast, product manager Carolina Oriani told Travel Today at a Malaysia Adventure event in Sydney.
“We are starting to see good growth,” she said. ‘Because we are new, it’s steady growth for us.”
The wholesaler has offered itineraries in Sabah, Borneo for around 10 years now, she added.
The firm is now trying to build additional orang-utan experiences into the program with more opportunities to spot the great apes in the wild.
Adventure World added itineraries from Exodus and the Family Adventure Company to its program in September, and will further expand its own product offering in the next brochure with more itineraries featuring additional activities, and more hotels for those that want to “do the flop and drop”.
“Malaysia has started to become more flop and drop. A lot of people either go to Penang or Langkawi so we’re trying to focus away from that and on the longer tours,” Oriani said.
However, strategic partnership manager Greg Martin stressed flop and drop business remains low at around 25% of overall bookings.
"We’re known for the FIT itineraries into the more remote areas like the orang-utans and to see the turtle hatching,” he said. “But we can’t deny that the flop and drop is still business and it’s growing.”
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