Tourism Australia targets YouTube users

Tourism Australia targets YouTube users
By admin


Tourism Australia has revamped its YouTube channel in an effort to tap into the video sharing site's global audience.

The “new look” site provides customised content in nine languages for 16 key markets, including Australia. Its rich video content links to an interactive Google map so users can see where the footage was filmed, enabling them to make more informed decisions when building their Australian itinerary.

Videos can be filtered by state and city, experience type and popularity. Sharing is encouraged through the integration of social media sites such as Facebook.

TA managing director Andrew McEvoy underlined the importance of YouTube for consumers around the world, with more than three billion videos viewed on the site each day and 800 million unique visitors from around the world each month.

“Tourism Australia’s YouTube channel, which was first launched in 2010, looks to tap into this global audience through rich video content including our latest broadcast ad and clips featuring well known identities,” he said.

The channel currently has 450 live videos with more than 5,000 subscribers and has so far received 6.5 million views.

“We will be looking to grow this further with a better and more enriching experience for users,” McEvoy said.

The tourism body worked with creative agency Holler Sydney on the development of the channel.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]