A&K taps into changing patterns

A&K taps into changing patterns
By admin


A change in travelling patterns has led Abercrombie & Kent to launch a new series of shorter duration product.

The upmarket operator has released Escapes, a collection of tours to Asia, the Indian Ocean and Australasia.

Itineraries range in duration from four to a maximum of eight days.

"Our market research is indicating a change in travelling patterns," A&K managing director Sujata Raman said. "We identified a niche and the opportunity to deliver a new and exciting product.

"All are close to home and none [of the itineraries] are more than eight days' duration. In today's busy world, travellers often intersperse longer holidays with quick breaks. This collection is designed for busy individuals to easily identify and plan their perfect escape."

Australia, New Zealand, Thailand, Laos, Vietnam, Maldives, Cambodia, Sri Lanka and Indonesia are all featured with product including beach breaks, family adventures and food and wine trips.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]