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25 January, 2023

New Wonders of The Whitsundays campaign has its sights on adventure travellers

The Whitsundays has its new campaign going live this week, with the aim to inspire holidaymakers who want action and adventure with their Whitsundays experience.

The Whitsundays provides a holiday for everyone and this is the theme of the new iteration of the Wonders of The Whitsundays campaign, which was created by Wavemaker five years ago.

The Whitsundays has experienced record levels of visitation and spend this year and the new Wonders campaign is expected to drive further visitation and spend as the region aims for another record year.

Still from the Wonders of the Whitsundays campaign

Tourism Whitsundays chief executive officer, Rick Hamilton, said the campaign has evolved, incorporating an always-on approach to better work in with operators.

“The previous Wonders campaign wrapped up in late March 2022 and delivered over $4.8m in sales to operators – an amazing result considering occupancy in the region has been 70 per cent on average for the year,” Hamilton said.

“This campaign will focus on driving sales to the operators directly on our website with the best deals available in the periods when operators see a softening of bookings.

“Focusing on our tried-and-true markets of New South Wales, Victoria and Queensland, allows us to continue building awareness of The Whitsundays and the ease of accessibility by road, rail and air from these states.”

Wonders of The Whitsundays activity will roll out across out-of-home, content partnerships and social, display banners and search to maximise the reach of the campaign to audiences across Australia. The campaign will again use the voice of Siri, Karen Jacobson, to voice radio and Spotify ads about experiences available in The Whitsundays.

The Wonders of The Whitsundays campaign will run from today until March 2023 to fill potential need periods for operators.

With great offers available across island stays, snorkelling the Great Barrier Reef, soaking up the sunshine on Whitehaven Beach, sailing through 74 island wonders, or experiencing the vibrant coastal towns of Airlie Beach and Bowen, there is an option for everyone wanting to do The Whitsundays.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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