Julie King launches global platform for industry learning and collaboration

Julie King launches global platform for industry learning and collaboration
By Alexandra Coulton


Travel marketing expert Julie King has launched a new platform aimed at facilitating industry collaboration to reshape the future of travel amidst the global pandemic.

The platform, which is called Bonailie, is an online space that is set to deliver content in the form of webinars and panels alongside the ability to connect and collaborate with industry peers around the world.

It also promises to produce monthly market snapshots and insights as well as enabling access to a learning program.

“I see it as a hub for positive change that will unite the global tourism industry to collaborate for a common purpose – to drive best practice,” said King, who is founder and CEO of Julie King & Associates.

“The impact of COVID-19 on a US$8.9 trillion industry that accounted for 10.3 per cent of the world’s GDP and one in 10 jobs around the world was devastating and heartbreaking.

“It is an industry that I love and have operated in globally for 34 years. We knew that things could no longer continue as they had done – it was now time to reshape our vision of the future of the tourism industry, for the better and play a bigger role.

“Our research highlighted the need for global collaboration in shaping that future – together.”

According to King, Bonailie will house the world’s largest engaged global directory of leaders across the complete travel, tourism and hospitality supply chain, for “purpose-driven decision-makers who want to see a shift in the industry”.

Bonailie will host a 10-week global webinar series from the week of 12 October 2020, which you can sign up to HERE.

The series kicks off on  14 October and the topic is ‘Economic Insight, Trends and 21st Century Business Models – Travel & Tourism’. It promises to highlight what businesses can be doing to prepare to come out of the recession in September 2021.

The platform will go live from late November when you can subscribe on a monthly or annual basis.

Along with the subscription, you’ll get access to 26 recorded webinars providing insights into business sustainability and forward-thinking business models through its collaboration with UK-founded Business of Brand.

For every subscriber, Bonailie will be donating an amount to the L&D Foundation, which will provide support to disadvantaged tourism businesses and countries through the Bonailie platform and Business of Brand programs.

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