Wine tasting’s hip younger sister

Ultimate Winery Experiences Australia, function art Sofitel, Sydney. Photography by Quentin Jones. 16 April 2015

Ultimate Winery Experiences creates a new-age wine not-just-tasting experience.

Ultimate Winery Experiences Australia (UWEA) held an event for 45 travel industry representatives recently. Held at the Sofitel, the event aimed to introduce the agents to the Ultimate Winery Experiences Australia initiative.

UWEA was launched in April 2013 as a group of member wineries who provide tourism and wine experiences. These range from blending your own wine, cooking breakfast in the vineyard surrounded kitchen gardens, meeting winemakers and tasting the port of your birth year.

UWEA currently has 14 member wineries and is the latest group to be launched under Tourism Australia’s ‘Best of Australia’ banner.

David Armour, Southern World and Lee Sorensen, Tourism Australia.

David Armour, Southern World and Lee Sorensen, Tourism Australia.

Image pictured at top: Cheryl Zhong and Joe Fang, Equity Travel enjoying the Ultimate Winery Experiences Event.

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