travel marketing

Destinations

New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW

by Huntley Mitchell

Tourism New Zealand has suffered some very unfortunate timing with the launch of its new tourism campaign directed at Aussies.

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Destinations

Tourism Australia urges Aussies to take an epic holiday in new $9m campaign

Australia’s fave power couple are back to spruik the country’s tourism offerings in a big, big way.

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Tourism

Travel conversations are booming on Twitter. Here’s how brands can capitalise

We’ve delivered plenty of bang for your buck here with some valuable research findings and a few useful travel marketing tips, courtesy of Twitter.

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Events

Travel industry leaders to share their top marketing tips via new initiative

by Sponsored by Are Media

Keen for some pointers on restoring confidence with the travelling public from a few industry leaders? Read on…

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Destinations

Tourism Australia reminds international travellers what’s waiting for them with incredible new ‘8D’ videos

These incredible new vids could also come in handy for agents looking to woo some domestic clients.

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Technology

How travel brands can nail their email marketing during COVID-19

by Guy Hanson

Have your email marketing results flatlined or slid since COVID-19 hit? Turn that trajectory around with this advice-filled read.

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Tourism

OPINION: It’s an open road to tourism’s return

by Jacqui Abbott

This blogger highlights the big opportunity that lies ahead for travel marketers on the road to recovery. However, that’s not to suggest you need a vehicle to capitalise on it.

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Travel Agents

Yes, you need to be doing marketing right now

by Nick Bendel

Are you seeking some practical, no-nonsense marketing advice? Well, you can stop looking.

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Tourism

How travel marketers can remain engaged and plan for recovery

Are you finding it all too hard in the current climate to execute your marketing strategy? Get in the zone with this.

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Tourism

Here’s why travel brands should think twice before cutting their marketing spend

by Huntley Mitchell

Some travel brands may think it is wise to pull their advertising until things die down, but such a knee-jerk reaction to COVID-19 may prove more harmful than helpful.

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Tourism

ATTN TRAVEL MARKETERS: There’s a new writing workshop coming to Sydney

Given the amount of crap he receives in his inbox every day, Travel Weekly’s editor is plugging this as a ‘MUST DO’ for travel marketers.

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Technology

STUDY: How the top travel sites drive web traffic

New research by Amazon has reiterated the importance of travel companies having a web presence, alongside a few helpful hints for small business owners.

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