travel marketing

Tourism

“The default is to go back into the closet”: Tourism has an LGBTQIA+ representation problem. Here’s how we fix it

by Ali Coulton

Travel pushes us to open our minds and see things differently. That’s what makes working in the travel industry so special and so rewarding. But for LGBTQIA+ people, travelling to a new place can be a fraught experience.

Share

CommentComments

Destinations

Iceland roasts Mark Zuckerberg in witty new tourism campaign, as the tech billionaire even threatens a visit

Iceland has once again proved it’s the master of tourism marketing, unveiling a new ad that spruiks the beauty of the country, all while roasting Mark Zuckerberg’s tech vision along the way.

Share

CommentComments

Tourism

The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings

by Lina Ang

Looking to add a bit of zing to your marketing campaigns? Here are three steps you can take without having to dance on street corners while wearing a sandwich board.

Share

CommentComments

Tourism

“Do not for one second obsess about perfection”: Catriona Rowntree’s top travel marketing tips

by Huntley Mitchell

The Getaway host and “Australia’s Most Travelled Woman” was front and centre at Travel DAZE yesterday sharing many pearls of wisdom.

Share

CommentComments

Tourism

New report uncovers how to get more Aussies spending on domestic travel

What appeals most to Aussies about domestic travel? Do ‘duty’ based tourism ads really work? Is Chris Hemsworth still pulling his weight? All this and more is answered here.

Share

CommentComments

Technology

REVEALED: The secret weapon of all successful travel marketers

by Sponsored by Audience 360

Despite what the accompanying image suggests, the “secret weapon” is not a bow and arrow or a set of darts. Or is it? You’ll have to click through and find out.

Share

CommentComments

Destinations

New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW

by Huntley Mitchell

Tourism New Zealand has suffered some very unfortunate timing with the launch of its new tourism campaign directed at Aussies.

Share

CommentComments

Destinations

Tourism Australia urges Aussies to take an epic holiday in new $9m campaign

Australia’s fave power couple are back to spruik the country’s tourism offerings in a big, big way.

Share

CommentComments

Tourism

Travel conversations are booming on Twitter. Here’s how brands can capitalise

We’ve delivered plenty of bang for your buck here with some valuable research findings and a few useful travel marketing tips, courtesy of Twitter.

Share

CommentComments

Events

Travel industry leaders to share their top marketing tips via new initiative

by Sponsored by Are Media

Keen for some pointers on restoring confidence with the travelling public from a few industry leaders? Read on…

Share

CommentComments

Destinations

Tourism Australia reminds international travellers what’s waiting for them with incredible new ‘8D’ videos

These incredible new vids could also come in handy for agents looking to woo some domestic clients.

Share

CommentComments

Technology

How travel brands can nail their email marketing during COVID-19

by Guy Hanson

Have your email marketing results flatlined or slid since COVID-19 hit? Turn that trajectory around with this advice-filled read.

Share

CommentComments