New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW
by Huntley Mitchell
Tourism New Zealand has suffered some very unfortunate timing with the launch of its new tourism campaign directed at Aussies.
Tourism Australia urges Aussies to take an epic holiday in new $9m campaign
Australia’s fave power couple are back to spruik the country’s tourism offerings in a big, big way.
Travel conversations are booming on Twitter. Here’s how brands can capitalise
We’ve delivered plenty of bang for your buck here with some valuable research findings and a few useful travel marketing tips, courtesy of Twitter.
Travel industry leaders to share their top marketing tips via new initiative
by Sponsored by Are Media
Keen for some pointers on restoring confidence with the travelling public from a few industry leaders? Read on…
Tourism Australia reminds international travellers what’s waiting for them with incredible new ‘8D’ videos
These incredible new vids could also come in handy for agents looking to woo some domestic clients.
How travel brands can nail their email marketing during COVID-19
by Guy Hanson
Have your email marketing results flatlined or slid since COVID-19 hit? Turn that trajectory around with this advice-filled read.
How travel marketers can remain engaged and plan for recovery
Are you finding it all too hard in the current climate to execute your marketing strategy? Get in the zone with this.
Here’s why travel brands should think twice before cutting their marketing spend
by Huntley Mitchell
Some travel brands may think it is wise to pull their advertising until things die down, but such a knee-jerk reaction to COVID-19 may prove more harmful than helpful.
ATTN TRAVEL MARKETERS: There’s a new writing workshop coming to Sydney
Given the amount of crap he receives in his inbox every day, Travel Weekly’s editor is plugging this as a ‘MUST DO’ for travel marketers.
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