Tourism
“The default is to go back into the closet”: Tourism has an LGBTQIA+ representation problem. Here’s how we fix it
by Ali Coulton
Travel pushes us to open our minds and see things differently. That’s what makes working in the travel industry so special and so rewarding. But for LGBTQIA+ people, travelling to a new place can be a fraught experience.
Destinations
Iceland roasts Mark Zuckerberg in witty new tourism campaign, as the tech billionaire even threatens a visit
Iceland has once again proved it’s the master of tourism marketing, unveiling a new ad that spruiks the beauty of the country, all while roasting Mark Zuckerberg’s tech vision along the way.
Tourism
The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings
by Lina Ang
Looking to add a bit of zing to your marketing campaigns? Here are three steps you can take without having to dance on street corners while wearing a sandwich board.
Tourism
“Do not for one second obsess about perfection”: Catriona Rowntree’s top travel marketing tips
by Huntley Mitchell
The Getaway host and “Australia’s Most Travelled Woman” was front and centre at Travel DAZE yesterday sharing many pearls of wisdom.
Tourism
New report uncovers how to get more Aussies spending on domestic travel
What appeals most to Aussies about domestic travel? Do ‘duty’ based tourism ads really work? Is Chris Hemsworth still pulling his weight? All this and more is answered here.
Technology
REVEALED: The secret weapon of all successful travel marketers
by Sponsored by Audience 360
Despite what the accompanying image suggests, the “secret weapon” is not a bow and arrow or a set of darts. Or is it? You’ll have to click through and find out.
Destinations
New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW
by Huntley Mitchell
Tourism New Zealand has suffered some very unfortunate timing with the launch of its new tourism campaign directed at Aussies.
Destinations
Tourism Australia urges Aussies to take an epic holiday in new $9m campaign
Australia’s fave power couple are back to spruik the country’s tourism offerings in a big, big way.
Tourism
Travel conversations are booming on Twitter. Here’s how brands can capitalise
We’ve delivered plenty of bang for your buck here with some valuable research findings and a few useful travel marketing tips, courtesy of Twitter.
Events
Travel industry leaders to share their top marketing tips via new initiative
by Sponsored by Are Media
Keen for some pointers on restoring confidence with the travelling public from a few industry leaders? Read on…
Destinations
Tourism Australia reminds international travellers what’s waiting for them with incredible new ‘8D’ videos
These incredible new vids could also come in handy for agents looking to woo some domestic clients.
Technology
How travel brands can nail their email marketing during COVID-19
by Guy Hanson
Have your email marketing results flatlined or slid since COVID-19 hit? Turn that trajectory around with this advice-filled read.