We get it – targeted advertising is not the sexiest topic. But you know what is sexy? Knowing your dollars are working as hard as possible to put your message in front of the right people.

As the travel industry bounces back, reaching the right audiences is more important than ever. Here’s how to get the biggest bang for your buck when it comes to data.

Senior industry figures left, right and centre are having their say on the government’s new stimulus measures for tourism, and the feedback ain’t overly positive.

If this proposed bubble goes ahead, it could also open the door to travellers from other countries to come to Australia after completing a two-week quarantine stint in Singapore.

According to this agent, the home-based model has been a blessing in disguise, eliminating many costs typically found in a traditional travel agency, while still providing access to loads of support.

After much anticipation, ScoMo and Josh have revealed how the government plans to fork out $1.2 billion to keep Australia’s tourism industry alive and kicking. Here’s everything you need to know.

Josh Frydenberg says the travel industry won’t have to wait much longer to find out how the government plans to help out the bruised and battered sector.

There’s plenty of gold in this interview we did with Qatar Airways’ Cassandra Kerr, so we’re marking this one a ‘must read’.

An Aussie agent has waxed poetic about the travel industry’s struggles in this impassioned plea for the government to stop turning a blind eye.

AFTA has released interim results of its ‘Travelsectorkeeper’ survey, and they make for some pretty grim reading, according to CEO Darren Rudd.

CATO’s delegation also bumped into AFTA’s boss while down in Canberra this week, with the two industry bodies comparing notes from their respective meetings.

Four industry heavyweights (metaphorically speaking, of course) have gathered to highlight just how tough it is to be a travel professional right now.