olivia wirth

Aviation

Qantas goes after top-tier members of other airline loyalty programs

Having tested the loyalty of its own customers in recent months with scenic flights, fully-stocked bar carts and athleisure wear, Qantas has turned its focus to those of rival carriers.

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Aviation

Hotels

Qantas and Accor join forces for massive loyalty double-up

ATTENTION POINTS JUNKIES: want to make up for lost time from the COVID slowdown? Here’s a timely hack from Qantas and Accor.

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Aviation

Qantas partners with TEDX for tech talks at 30,000 feet

by Daisy Melwani

There’s nothing worse than getting stuck next to some tedious bore on a long-haul flight. So inflight TEDX speakers seems a top idea to us.

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Aviation

How much do you trust Qantas?

by Anne Majumdar

Our national carrier says transparency is the key to maintaining your trust as it falls under increased scrutiny. But what do you think?

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Aviation

Qantas pulls on heartstrings with new ads

by Anne Majumdar

Qantas is once again tapping into Australia’s emotional connection with the airline as it reunites more loved ones in the second series of its Feels Like Home brand campaign.

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Aviation

Gary Pepper Girl to steer Qantas digital

Not sure who Gary Pepper Girl is? Let us fill you in – because apparently she is big news.

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Aviation

Qantas marks birthday in the weirdest way possible

Qantas and Barbie was a partnership we never thought we’d see, and yet 95 years after Qantas was born, here we are.

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Tourism

Women in Travel: Olivia Wirth

In this exclusive series, we talk to Qantas’ group executive, brand, marketing and corporate affairs about engaging stories, backing yourself and having perspective.

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Qantas shakes up marketing roles

by B&T

Steph Tully is now exec manager of brand and marketing with Tanya Bulkin succeeding her in CMO of loyalty.

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News

Qantas reveals marketing re-jig

Qantas marketing exceutive manager Lewis Pullen will depart the airline after three years, with head of corporate and government affairs, […]

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