Come Live our Philausophy

Destinations

Tourism Australia temporarily pulls ‘Matesong’ ad amid bushfire crisis

by Huntley Mitchell

Tourism Australia can’t seem to catch a break with its ‘Come Live our Philausophy’ campaign, as this latest development proves.

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Destinations

“Ridiculously dumb” and “complete dud”: Tourism Australia’s $38m campaign slammed

Not everybody’s impressed with Tourism Australia’s latest efforts on flogging the nation’s attractions to the world. Read some of the bile-filled criticism here.

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Destinations

Tour operators front Tourism Australia’s new $38m marketing campaign

by Huntley Mitchell

It appears local tour operators have been spending a bit of time in the makeup chair, such is their starring role in Tourism Australia’s new campaign.

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