Destinations
Tourism Australia temporarily pulls ‘Matesong’ ad amid bushfire crisis
by Huntley Mitchell
Tourism Australia can’t seem to catch a break with its ‘Come Live our Philausophy’ campaign, as this latest development proves.
Destinations
“Ridiculously dumb” and “complete dud”: Tourism Australia’s $38m campaign slammed
Not everybody’s impressed with Tourism Australia’s latest efforts on flogging the nation’s attractions to the world. Read some of the bile-filled criticism here.
Destinations
Tour operators front Tourism Australia’s new $38m marketing campaign
by Huntley Mitchell
It appears local tour operators have been spending a bit of time in the makeup chair, such is their starring role in Tourism Australia’s new campaign.