Your ultimate agent guide to the Kimberley

Lady hiking through the Bungle Bungle Range, Purnululu National Park.

 With domestic holidays firmly on the agenda for travel-starved Aussies, agents would be silly not to make the most of the current situation and become experts of their own backyard.

So, Travel Weekly has teamed up with Tourism Western Australia to provide a complete rundown of one of the state’s most popular tourist destinations: the Kimberley.

A great place to start your clients off is in Broome, the western gateway to the Kimberley wilderness, which is home to world-famous Cable Beach sunsets and the natural phenomenon of the Staircase to the Moon.

Just a two-and-a-half-hour flight from Perth will transport your clients to this tropical oasis of striking contrasts in colour and culture, where the vibe is very relaxed, but there’s so much to engage the senses.

Affectionately known as the ‘Pearl of the North West’, Broome is the home of South Sea pearls, which are among the largest and most coveted commercially harvested cultured pearls in the world.

Cygnet Bay Pearl Farm, Dampier Peninsula (image source: Tourism Western Australia)

Their discovery in the 1800s fuelled a mass-migration almost as epic as the gold rush. Japanese, Filipino and Malay pearl divers arrived in droves seeking their fortune, creating a melting pot of cultures that makes Broome the multicultural town it is today.

Cable Beach in Broome is world famous for its 22 kilometres of sun-kissed white sand, turquoise water and spectacular Indian Ocean sunsets.

Visitors will find uncrowded shores, camel trains and unforgettable ocean sunsets filling the skies with spectacular colours – it’s the best free evening show they’ll ever experience.

Cable Beach, Broome (image source: Tourism Western Australia)

The best of both worlds

Broome strikes the perfect balance between a relaxing holiday and an extraordinary adventure.

There are plenty of unique experiences for visitors seeking all kinds of adventure, such as:

  • Witnessing the natural phenomenon of the Staircase to the Moon at Roebuck Bay.
  • Riding a camel train into an ocean sunset along pristine Cable Beach.
  • Marvelling at ancient dinosaur footprints at Gantheaume Point.
  • Fishing with an Aboriginal guide or on a specialist fishing charter.
  • Spotting Australian wildlife such as humpback whales, snubfin dolphins, kangaroos and a variety of different birds.
  • Cruising to a pearl farm and learning how these deep-sea beauties are harvested.
  • Catching a movie at the oldest operating outdoor picture garden in the world, Sun Pictures.
  • Gazing at billion-star skies with Space Gandolf (aka Greg Quicke).
  • Taking a four-wheel drive, helicopter or seaplane adventure day trip into true wilderness.

Gantheaume Point, Broome (image source: Tourism Western Australia)

Broome is also the perfect base for your clients to experience a Kimberley adventure, home to the bucket list of natural wonders.

Visitors can discover Australia’s only Horizontal Falls at Talbot Bay, have an authentic Aboriginal experience on the Dampier Peninsula, take an epic four-wheel-drive journey along the Gibb River Road, or explore the Bungle Bungle Range in World Heritage-listed Purnululu National Park.

Fly straight to the heart of the Kimberley

Travellers can also fly direct from Perth to Kununurra, which is known as the gateway to the East Kimberley.

From there, adventure-seekers can head off the beaten track and experience one of the last true wilderness areas on Earth, with wide-open landscapes, epic outback drives, stunning river cruises, breathtaking gorges and waterfalls, crystal-clear pools, and iconic station stays.

Your clients can make the 95-kilometre drive, or get a transfer from Kununurra by flight or four-wheel drive to El Questro Wilderness Park.

Set on one million acres, some areas of the park still remain unexplored, but visitors can see some of its greatest treasures in a day by joining local guides on a hike through Emma Gorge, enjoying a relaxing soak in the thermal pools at Zebedee Springs, and finishing with a sunset cruise to Chamberlain Gorge.

Zebedee Springs, El Questro Wilderness Park (image source: Tourism Western Australia)

Events all year round

A range of events take place in and around Broome throughout the year, including the city’s annual Shinju Matsuri (September).

Japanese for ‘festival of the pearl’, Shinju Matsuri is a vibrant celebration of the town’s unique multicultural and pearling history. The 10-day event is a whirlwind of colour, sound, taste and smell that showcases the region’s natural beauty and unique history.

The rest of the North West region also hosts a number of annual events, including Kununurra’s annual Argyle Diamonds Ord Valley Muster (May).

The event celebrates the culture and extraordinary natural landscapes of the East Kimberley region in WA’s North West.

Trip planning tips

If your clients are preparing to stay in Australia’s North West for a minimum of three to five nights, it’s definitely worth checking out Tourism WA’s suggested itineraries from Broome and Kununurra to help them plan an unforgettable domestic holiday.

When it comes to deciding travel dates, it’s important to keep in mind that the Kimberley region has two distinct seasons.

The dry or ‘peak’ season runs from April to October, where temperatures are generally warm and comfortable. The wet season extends from November to March, and is characterised by heavy and short downpours in the evening or late afternoon.

Bundy’s Cultural Tours, Dampier Peninsula (image source: Tourism Western Australia)

There are multiple ways for your clients to fly into WA’s North West region once they touch down in Perth, and fare prices are very decent right now, thanks to Virgin Australia’s ‘Wander Out Yonder’ sale.

The airline is currently flying Perth to Broome from $199 one way through to October 2021, and will be flying Perth to Kununurra from $249 one way from March to September (terms and conditions apply, of course).

And, there is certainly no shortage of accommodation for those staying in the North West of WA.

Visitors can take their pick from Cable Beach Club and Resort, Oaks Cable Beach Resort, Eco Beach Resort, The Pearle of Cable Beach, East Kimberley Freshwater Apartments, Kununurra Country Club, and Lake Argyle Resort, just to name a few.

For bookings, agents have the option of working with their preferred travel wholesaler or going direct with an operator.

Keen to learn more about Australia’s North West? Click here.


Featured image: Bungle Bungle Range, Purnululu National Park (source: Tourism Western Australia)

Latest News

  • Cruise

Seabourn introduces enhanced groups programs for travel advisors

Leading ultra-luxury cruising and expedition travel company, Seabourne, proudly announces the “Seabourn Enhanced Groups Program” to elevate business prospects for travel advisors. This program introduces a revamped Tour Conductor Credit that offers shipboard credits or bonus commission for bookings. It also eliminates the need for deposits for small group allotments and increases group capacity. “Seabourn […]

  • Cruise

MSC World America to become the ultimate family destination at sea

MSC Cruises’ latest world-class ship is set to redefine family cruising with unprecedented spaces and activities, including ones developed in partnership with the LEGO® group. The cruise line announced that its new flagship will feature seven distinct districts, each bringing together a range of tailored experiences. The ship’s blend of American comfort and European design […]

  • Cruise

Ponant’s latest luxury cruise expeditions for 2024 and 2025

Head out to see the beauty of unique destinations on three bucket-list explorations of Australia with Ponant Cruise’s new luxury expeditions. Known for their luxury cruises, Ponant offers unique and truly exceptional sea voyage aboard sleek and intimately sized cruise yachts. They offer a range of discovery expeditions, and launched new cruises that take guests […]

  • News

Liz Anderson steps down from CATO Board after eight years of leadership

The Council of Australian Tour Operators (CATO) has today announced that Liz Anderson (at right) will be stepping down from the Board on Wednesday June 19, concluding her eight years as a director. “The eight years that Liz served on the CATO board were the most transformative time in the Association’s history,” CATO Chair Dennis […]

  • Attractions

Comedian Josh Thomas road tests swapping day job for Tassie odd jobs

Australians are invited to tap into a 200-million-day annual leave bank* and swap day jobs for one of 10 ‘Odd Jobs’ in Tasmania this off-season including Wombat Walker, Paranormal Investigator, Wine Whisperer and Truffler Snuffler. Tourism Tasmania has today launched Odd Jobs, a tongue-in-cheek campaign designed to encourage Australians to swap their day jobs for […]

  • Aviation
  • News

Christine O’Reilly to replace Peter Hay as chair of Australia Pacific Airports Corporation

Christine O’Reilly has been named as the new chair of Australia Pacific Airports Corporation (APAC) – the owner of Melbourne and Launceston Airports. According to a release, O’Reilly will replace Peter Hay on 1 October, who retires after five years as Chair of APAC. APAC CEO Lorie Argus said O’Reilly’s appointment comes at an exciting […]

  • Tourism

The number one thing you can’t forget if you’re going to Europe & The Olympics

As the Summer Olympics in Paris draws near, travel insurance comparison site Compare the Market is urging travellers to safeguard their European summer sports dreams by getting travel insurance for when the unexpected happens. While France seems like a decently safe country to visit, it’s crucial not to overlook the potential risks that could disrupt a holiday. From bed […]

  • Destinations
  • Partner Content

The Solomon Islands’ is ‘Kulture-plus’

Be grateful that your experience of 'headhunting' is limited to some random dude reaching out to you on LinkedIn.

Partner Content

by Travel Weekly

Travel Weekly
  • Cruise

Cruise Traveller’s new Scottish Highlands cruise tour package

Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

  • Cruise

Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]

  • Destinations
  • Tour Operators

Globus unveils nine new independent tours for 2025

Coach touring brand Globus has unveiled nine new independent tours for 2025, from Bangkok to Bali and Abu Dhabi to Nepal. “With Globus Independent tours, our guests are free to enjoy the many benefits of touring, untethered and unscheduled,” APAC head of marketing, Globus family of brands (GFOB), Chris Fundell said. “Providing hand-picked hotel accommodations, […]

  • Hotels

Mandarin Oriental Hotel Group opens Mandarin Oriental Mayfair

The Mandarin Oriental has opened a second property in London, the Mandarin Oriental Mayfair, in the heart of historic Hanover Square. Designed by internationally renowned Rogers Stirk Harbour and Partners, the hotel is the first new build in Mayfair in over a decade. Bringing a modern architectural approach to one of London’s most storied squares, […]