Tourism

X-rated ad asks travellers to get it on for mum

Hannah Edensor

Last year, it was ‘Do it for Denmark’, and now, the Danish travel company are asking travellers to ‘Do it for Mum’.

It might seem like an odd promotion to run, but the clever company has its country at the heart of the campaign.

Spies Travel, who caused a stir in 2014 with their “Do it for Denmark” ad, are up to their old tricks again, according to the Telegraph UK, encouraging Danish travellers to do the no-pants dance while jetsetting around the world.

In the video, the travel company announce a new promotion whereby parents who are hanging out for their kids to produce grandkids can throw some cash towards their children’s getaways in the hope that some baby-making may occur.

danish-advert-pool_3459130b

“The Danish welfare system is under pressure,” the Telegraph reported Spies Travel as saying.

“There are still not enough babies being born, despite a little progress. And this concerns us all. But those who suffer the most are perhaps the mothers who will never experience having a grandchild.”

Their solution? Fund a holiday full of activities to get the blood pumping “and get a grandchild within nine months.” Clever.

Spies Travel were last year responsible for creating the ‘Do it for Denmark’ ad, which more Danes to get it on in the name of their country, and while it might seem a little crass, both videos have gone viral, so they’re clearly onto something.

You can watch the saucy video below, but be warned it might have your boss looking over your shoulder with a touch of disdain.

Go on, do it for mum!

cheering-grannies_3459132b



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