Wildcard your way to G Adventures’ Change Makers Summit

Wildcard your way to G Adventures’ Change Makers Summit
By Alexandra Coulton


There’s a new way to score yourself a spot on G Adventures coveted Change Makers Challenge incentive, so hop to it, folks!

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The small group-tours company announced the agent who changes the most lives by booking individual travellers on G Adventures tours in February will earn a ‘wildcard’ spot at the Change Makers Summit.

See also: G Adventures launches its biggest incentive yet

The summit is a global gathering of more than 100 agents, held at an undisclosed location from June 2-9, 2019.

In total five wild cards will be given away globally, with just one agent from Australia and New Zealand earning a wild card space for most lives changed in the month of February.

Three agents from Australia and New Zealand will be selected based on a ‘social submission’ entry, either written or video, that demonstrates how they’ve given back to others and/or their community. Entries are due by February 28, 2019, and can be submitted via Sherpa, G Adventures’ booking tool.

In total 15 agents from Australia and New Zealand will attend the Change Makers Summit. 10 will earn their place by changing the most lives during the campaign period (October 01, 2018 – March 31, 2019) and one more wildcard space will be up for grabs during the month of March.

The ‘Change Makers Challenge’ is G Adventures’ largest agent incentive to-date and the first of its kind to not focus purely on sales.

It challenges agents to focus on changing people’s lives through travel, and invites them to rediscover their purpose – why they love selling travel. Agents who earn their place will be given the opportunity to make meaningful connections with, and learn from, their counterparts across the globe.

“Just as we do on all our trips, we want to bring agents from different parts of the world together, to connect with each other, with our team of Global Purpose Specialists, and with local people in the destination we are travelling to,” David Green, vice president, G Adventures said.

“Now, more than ever, our world deserves more change-making agents, and more global connection.

“G Adventures’ purpose as an organisation is to change lives through travel, and this incentive is designed to remind our valued partners that every G Adventures trip they sell has a positive impact on people, not just on profit.

“Back in 2013, we renamed our regional sales managers ‘Global Purpose Specialists’ in recognition of the work they do to help agents realise their purpose, and this incentive is an extension of that goal. We know purpose-driven employees are more engaged and passionate, so we want to remind agents why they love what they do.”

The Change Makers Challenge culminates in the Change Makers Summit where more than 100 agent Change Makers from the UK & Ireland, Europe, Canada, the United States, and Australia & New Zealand will be brought together to meet members of G Adventures’ team of senior leaders and Global Purpose Specialists from around the world.

The Change Makers Summit will comprise of a week-long trip where agents will see first-hand the impact responsible travel has on local communities, and includes destination highlights to help build their product knowledge. At the end of the trip, they will have a full-day, immersive G Adventures learning experience, and will be treated to a party night to remember.

Agents can go here or speak to their local Global Purpose Specialist for more information.

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