Webjet has launched a new carbon offset program to encourage its customers to take action against climate change.
Launching today, the Sustainable Traveller program will offer the website’s customers the option to offset the carbon emissions of their flight by donating to environmental projects.
The donations have so far been earmarked for protecting ancient rainforests in Peru, strengthen renewable energy work in Asia and funding smoke-free kitchens through the distribution of efficient cookstoves in Malawi.
David Galt, chief executive of Webjet CEO, said the program is a response to consumer demand.
“Customers are increasingly demanding more sustainable travel options, and through Sustainable Traveller, we now offer Webjet customers the ability to contribute to efforts that work to balance out the carbon footprint of their travels,” he said.
“As an online business, our impact on the environment is relatively limited, but we have a responsibility to promote sustainable travel where possible and help protect the destinations, landscapes and habitats our customers love to visit.”
The program was developed in partnership with Tasman Environmental Markets (TEM), Australia’s largest carbon offset provider. TEM is providing Webjet with its BlueHalo technology, which calculates the CO2 emissions of a customer’s travel itinerary.
“As a service, the BlueHalo software seamlessly integrates into the Webjet booking path and directs contributions to a portfolio of verified carbon offset programs that benefit communities and environments around the world,” Galt said.
“When choosing a carbon offset partner, we examined the sophistication of the BlueHalo offset technology and the integrity of the offset projects to ensure we would provide our customers with a premium offset experience that makes real impact. TEM continues to deliver on all counts.”