Destinations

“We are back”: Tourism Malaysia sets ambitious targets for 2019 and 2020

Christian Fleetwood

Christian Fleetwood

Tourism Malaysia has announced its big attractions for next year, along with some ambitious revenue targets for 2019 and 2020.

At a media briefing in Sydney last night, Tourism Malaysia director general Datuk Musa Yusof (pictured above) said the country had been silent in the market, but has returned to the market in full-form.

Malaysia aims to attract more than 28 million international tourists this year – generating more than $31 billion over the course of 2019.

“As far as Australia is concerned … we are back,” Datuk Musa said.

The country also hopes to attract more than 378,000 Australians to Malaysia this year.

In order to facilitate arrivals, the country provides more than 1.5 million seats available on flights from Australia to Malaysia per year.

Malaysia currently offers 121 total flights per week from Australia. This equates to 32,565 seats available per week.

In 2020, Tourism Malaysia is aiming to attract more than 30 million arrivals, and generate more than $34 billion from international tourism.

Since the tragedy of missing Malaysia Airlines flight MH370, the country has gone from strength to strength in attracting international visitors.

This has been observed in a steady yet consistent growth in arrivals, with an increase of 2.4 per cent from 2017 to 2018.

“After 2014 … the mishaps of Malaysia Airlines … we are coming back to say that we are still relevant for the market,” Datuk Musa said.

Datuk Musa Yusof at Malaysia Tourism media briefing
Datuk Musa Yusof at last night’s media briefing

Last year, Tourism Malaysia attracted more than 25 million tourism arrivals, injecting around $29 billion into the country’s economy.

More than 350,000 Australians visited Malaysia in 2018.

These figures are only set to rise with a host of new and reinvigorated attractions announced.

“We want to remind Australians that Malaysia is a beautiful and culturally diverse country with many fascinating tourist attractions,” Datuk Musa said.

Some of the key products on offer include Terengganu, Sarawak, Malaysia Healthcare Travel Council, Desaru Coast and LEGOLAND Malaysia Resort.

It was also revealed at the media briefing that Malindo Air will launch an Adelaide to Kuala Lumpur via Bali route on 16 April.

In conjunction with the announcement, it was revealed that Malindo Air will offer special airfares to Kuala Lumpur from Adelaide, Brisbane and Melbourne starting from $558.

Flights from Perth to Kuala Lumpur will start from as low as $228.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Destination Wrap: Qld eases travel restrictions, Greece to open border to internationals + MORE

The wheels are beginning to turn on domestic and international tourism, with border restrictions easing near and far. Huzzah!

Share

CommentComments

Aviation

ACCC continues to investigate Qantas over stake in regional competitor

by Huntley Mitchell

As you’ll discover here, the unprecedented uncertainty in the aviation industry has led to ACCC tsar Rod Sims tightening his grip on the microscope.

Share

CommentComments

Travel Agents

AFTA reveals job criteria for new CEO, urges industry to “speak with a single voice”

Are you planning to apply for the vacant top role at AFTA? Well, you may want to read this first (and also avoid suggesting that Tracy Grimshaw needs a firm uppercut).

Share

CommentComments

Aviation

Racism, sexism and homophobia: New report slams staff culture at Airservices Australia

A damning independent report has exposed a culture of bullying and harassment among Australia’s air traffic controllers.

Share

CommentComments

Cruise

Ruby Princess passengers cop another health warning after crew member diagnosed with TB

We’re not sure what Princess Cruises did to anger the gods of the seas to this extent, but we hope the cruise line breaks the curse soon.

Share

CommentComments

Hotels

World Resorts of Distinction is letting travellers book an entire Fijian island

WRD is encouraging travellers to dream big when it comes to planning their first post-coronavirus overseas trip.

Share

CommentComments

Tourism

UNWTO releases global guidelines for tourism restart

by Christian Fleetwood

The travel industry needs guidance and support more than ever right now, so this latest effort by the UNTWO is quite timely, indeed.

Share

CommentComments

Wholesalers

Wholesaler Wrap: New G Adventures and AAT Kings webinars, APT’s domestic discounts + MORE

Get your weekly fix of webinars, updates and deals from the wholesaler world with this handy news round-up.

Share

CommentComments

Technology

Expedia Group closes short-term rental business, commits more than $400m to partner recovery

by Huntley Mitchell

Similar to the yin and yang concept, we’re bringing a dose of good and bad news from Expedia Group today.

Share

CommentComments

Cruise

A-ROSA’s regional director predicts faster rebound for river cruising

by Huntley Mitchell

Travel Weekly chews the fat with the delightful Birgit Eisbrenner about all things cruising, including A-ROSA’s plans to restart this month.

Share

CommentComments

Aviation

New airline set to take off in June

Yes, you read correctly. A new airline is set to launch its first flight next month amid the most hostile commercial aviation environment in the industry’s history.

Share

CommentComments

Travel Agents

Agent Wrap: Flight Centre to host new webcast, win a holiday to New Zealand + MORE

This week’s Agent Wrap is best accompanied by a mid-range bottle of red and a big, greasy pizza. Well, at least that’s what Travel Weekly’s journo was accompanied by while writing this.

Share

CommentComments