Virtuoso reveals Australia’s fave destination

Pin with red question mark flag stuck in a map

The Virtuoso Travel Week fun continues, with more exciting industry insights!


The luxury travel network surveyed its 1,400 Australian travel advisors to uncover expert insights into luxury holiday trends and the preferences of their elite clientele.

 As it turns out, more and more Aussies are choosing to book trips to the Americas, with the United States and Canada ranking high on the list of preferred destinations for the upcoming 2018 holiday season.

According to Virtuoso Asia-Pacific managing director Michael Londregan, the research shows there is a solid pull towards Australians travelling to the United States – the result of the increased variety of carriers providing greater dispersal.

The results were unveiled at the 30th annual Virtuoso Travel Week, taking place in Las Vegas’ Bellagio Resort & Casino, ARIA Resort & Casino and Vdara Hotel & Spa 11-17 August.

Revered as the “Fashion Week” of luxury travel, the event is the industry’s largest and most prestigious, with more than 6,000 leading luminaries attending, including 140 Australian travel advisors.

“For a long time, the U.S. travel destinations that were popular for Australians sat along West Coast gateways, but with increased capacity through a range of American airlines and their domestic networks, we are seeing people starting to treat the U.S. in a holistic way,” Londregan said from Las Vegas.

“With Qantas and Air New Zealand accessing new gateways like Dallas and Houston, the true tourism potential of the United States is becoming realised as the destination becomes more available.”

“Australians now think nothing of skiing in Colorado, exploring New England or Louisiana, even Mexico, as people push through the gateway cities and create interesting multi-stop itineraries.”

Londregan said cruising continues to take a solid share of Australian travellers’ focus as the industry becomes more diverse, delivering product that appeals to almost any corner of the market.

“What’s great is that cruise product now has as much differentiation as hotel product, giving people the ability to choose the kind of cruise that is right for them.

“It recognises the right cruise is going to be different for couples, for families, people who want adventure, or wellness or who are active explorers and those who just want to stay onboard and enjoy the ship.

“Across the industry, we are seeing so many more options available now which means people are more likely to get something that fits them – they are getting the right tailored solution.”

Top International Destinations
Happy Young Woman Jumping Near Manhattan Bridge in New York
•    United States
•    Canada /Italy (tie)
•    Japan
•    France
•    New Zealand
Top Domestic Destinations
Rainbow Beach
•    Queensland
•    Tasmania
•    Byron Bay
•    Sydney
•    Ayers Rock
Top Unusual/Surprising Destinations
The Blue Lagoon, Iceland
•    Iceland
•    Bhutan
•    Mongolia
•    Sri Lanka
•    Antarctica
Top Trip Trends
Geiranger fjord, Norway aerial photography.
•    Ocean cruises
•    Family trips
•    Beach destinations
•    Active and adventure trips
•    River cruises
Top Traveller Experiences 
Just a few more steps to the waterfall
•    Soft adventure (hiking, bicycling)
•    Experiences with local culture
•    Wellness, spa and relaxation/ Food and beverage (tie)
•    Insider tours with locals
•    Living like a local

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