Virgin Australia utilises Sabre Corporation’s NDC in latest collaboration

Virgin Australia utilises Sabre Corporation’s NDC in latest collaboration
Edited by Travel Weekly


    Virgin Australia has selected Sabre Corporation (NASDAQ: SABR) to power its future New Distribution Capability (NDC) connection.

    Virgin Australia will use Sabre’s NDC IT capabilities, together with its Global Distribution System (GDS), to both create and distribute innovative offers and rich, customised NDC content.   

    The Sabre technology will be deployed to power its future retailing efforts across both direct and indirect channels.

    Using Sabre’s NDC IT capabilities, the carrier will be able to make real-time NDC offers accessible to travel buyers so they will be able to shop, book, and service Virgin Australia’s NDC air and ancillary offers with speed and scalability. 

    Virgin’s multi-pronged strategy is backed by an extensive suite of Sabre technology to help in its efforts to improve operational efficiencies, increase revenue opportunities, create tailored offers for travellers, and distribute those offers across the global travel marketplace.  

    “It was vital to us that we chose the right, future-focused technology partner to enable us to create tailored, customised offers in real-time, and position those offers in the right distribution channels at the right time, to the right travellers,” CCO, Virgin Australia, Dave Emerson, said. 

    “Investing in our distribution and retailing capability is crucial to enable a modern airline retailing strategy that’s fit for purpose for today, tomorrow and for the longer term.

    “We’re pleased to be partnering with Sabre as our NDC IT technology provider, so we can take a clear step forward in our retailing and distribution evolution.” 

    This is the latest step in Virgin Australia and Sabre’s long-standing, strategic relationship.

    The carrier recently announced it had chosen two new solutions from Sabre’s Retail Intelligence suite, together with renewing its multi-year Sabre distribution agreement that includes the future addition of NDC content.

    Now, Virgin Australia is turning its attention to its future retailing and distribution strategy by selecting Sabre’s NDC IT capabilities. 

    “We’re thrilled to continue to enhance our relationship with Virgin Australia,” VP – product management and distribution services, Sabre Travel Solutions, Kathy Morgan, said. 

    “NDC is a key priority for Sabre and the global travel industry because it lays the groundwork for future airline retailing based on Offers and Orders.

    “What is important for Virgin Australia is Sabre will be supporting both the IT and distribution sides of the NDC equation for the airline, giving them a holistic set of solutions and a clear NDC roadmap for the future.” 

    Latest News

    • Destinations
    • Partner Content

    The Solomon Islands’ is ‘Kulture-plus’

    Be grateful that your experience of 'headhunting' is limited to some random dude reaching out to you on LinkedIn.

    Partner Content

    by Travel Weekly

    Travel Weekly
    • Cruise

    Cruise Traveller’s new Scottish Highlands cruise tour package

    Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

    • Cruise

    Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

    Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]

    • Destinations
    • Tour Operators

    Globus unveils nine new independent tours for 2025

    Coach touring brand Globus has unveiled nine new independent tours for 2025, from Bangkok to Bali and Abu Dhabi to Nepal. “With Globus Independent tours, our guests are free to enjoy the many benefits of touring, untethered and unscheduled,” APAC head of marketing, Globus family of brands (GFOB), Chris Fundell said. “Providing hand-picked hotel accommodations, […]

    • Hotels

    Mandarin Oriental Hotel Group opens Mandarin Oriental Mayfair

    The Mandarin Oriental has opened a second property in London, the Mandarin Oriental Mayfair, in the heart of historic Hanover Square. Designed by internationally renowned Rogers Stirk Harbour and Partners, the hotel is the first new build in Mayfair in over a decade. Bringing a modern architectural approach to one of London’s most storied squares, […]

    • Hotels

    Outrigger Reef Waikiki Beach Resort unveils Coral Kids Club

    On top of its US$85 million (AU$150m) transformation, Outrigger Reef Waikiki Beach Resort’s new Coral Kids Club provides an engaging activity centre for kids. Designed for keiki (children), ages 5-12, the activity centre offers daily cultural workshops with hands-on activities rooted around the Āina Guardian workbook. It was developed by Candes Gentry, co-author of Eat […]

    • Hotels

    Minor Hotels announces fourth franchised hotel

    Minor Hotels has added to its portfolio of more than 500 hotels in operation after signing Oaks Melbourne on William Suites as its fourth franchised hotel. The 220-room apartment hotel is the third Oaks property signed under a franchise model after the Oaks Toowoomba and Oaks Townsville Metropole. The proven success of these properties highlights […]