Virgin Atlantic enlists Amperity to manage its digital and transactional customer data

Manchester, United Kingdom - 17 October, 2021:Virgin Atlantic Boeing 787 (G-VAHH ‘Dream Girl’) departing from Manchester Airport.
Edited by Travel Weekly


    Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has announced it has been selected by Virgin Atlantic to help unify, manage, and activate all of the travel company’s digital and transactional customer data.

    Virgin Atlantic looks after a vast amount of customer data generated from digital touchpoints and offline transactions throughout the customer journey. As part of its ongoing data transformation, the travel company will use Amperity’s CDP to create a personalised ecosystem, improve the digital experience, deliver personalised customer experiences and drive revenue growth.

    Amperity offers a sophisticated, AI-powered platform to create unified customer profiles, harness data to help acquire new customers, deepen existing loyalty relationships, build a community, and support the best possible customer experiences across the end-to-end journey.

    “When it comes to innovating for our customers, Virgin Atlantic never stands still,” head of data, Virgin Atlantic, Tom Barber, said.

    “We’re building a digital core at the heart of our business so that our customers benefit from a seamless shop, book and service experience for our flights and holidays, with an innate understanding of their preferences across the end-to-end journey.

    “We’re excited to adopt Amperity to help us get to know our customers better than ever, supporting personalised and meaningful content and experiences at every touchpoint, with the advantage of consistent and secure first-party data and customer segmentation.”

    Amperity’s platform uses patented machine learning algorithms to deliver industry-leading identity resolution, audience segmentation, and predictive analytics which allows Virgin Atlantic to create the most relevant content and communications for each customer.

    “Today, customer data is at the heart of any ambitious organisation, especially one that aspires to make every interaction feel more like it is a one-to-one experience versus a one-to-many approach,” CEO, Amperity, Barry Padgett, said.

    “By tapping into Amperity, the platform for customer data, Virgin Atlantic will be able to take advantage of patented identity resolution, with strict governance and activation capabilities that will make experiences even more connected and relevant.”

    Latest News

    • Conferences

    IPW 2024: 960,000 Aussies took the trek to the Land of the Free last year

    Travel Weekly is on the ground at the IPW launch in Los Angeles, and goes in search of those states that want us to grace their shores. Chris Thompson, the president and CEO of Brand USA opened the U.S. Travel Association’s IPW 2024, with a bullish estimation of the year ahead and to a packed […]

    • Aviation

    Nauru Airlines offers new direct flights from Brisbane to Palau on ‘Paradise Express’

    Nauru Airlines is offering new direct six-hour flights from Brisbane to Palau on the ‘Palau Paradise Express’ to the 300-island archipelago, with launch fares from $999 return. Nauru Airlines will commence direct flights between Brisbane and Palau from 21 May 2024, opening the new non-stop air route to this archipelago nation of more than 300 […]

    • Products

    Embrace the journey: Traversing the world with the Shokz OpenRun

    If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

    • Tour Operators
    • Tourism

    TTC: Deals are driving up demand for September trips

    The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]