Virgin Atlantic enlists Amperity to manage its digital and transactional customer data

Manchester, United Kingdom - 17 October, 2021:Virgin Atlantic Boeing 787 (G-VAHH ‘Dream Girl’) departing from Manchester Airport.
Edited by Travel Weekly


    Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has announced it has been selected by Virgin Atlantic to help unify, manage, and activate all of the travel company’s digital and transactional customer data.

    Virgin Atlantic looks after a vast amount of customer data generated from digital touchpoints and offline transactions throughout the customer journey. As part of its ongoing data transformation, the travel company will use Amperity’s CDP to create a personalised ecosystem, improve the digital experience, deliver personalised customer experiences and drive revenue growth.

    Amperity offers a sophisticated, AI-powered platform to create unified customer profiles, harness data to help acquire new customers, deepen existing loyalty relationships, build a community, and support the best possible customer experiences across the end-to-end journey.

    “When it comes to innovating for our customers, Virgin Atlantic never stands still,” head of data, Virgin Atlantic, Tom Barber, said.

    “We’re building a digital core at the heart of our business so that our customers benefit from a seamless shop, book and service experience for our flights and holidays, with an innate understanding of their preferences across the end-to-end journey.

    “We’re excited to adopt Amperity to help us get to know our customers better than ever, supporting personalised and meaningful content and experiences at every touchpoint, with the advantage of consistent and secure first-party data and customer segmentation.”

    Amperity’s platform uses patented machine learning algorithms to deliver industry-leading identity resolution, audience segmentation, and predictive analytics which allows Virgin Atlantic to create the most relevant content and communications for each customer.

    “Today, customer data is at the heart of any ambitious organisation, especially one that aspires to make every interaction feel more like it is a one-to-one experience versus a one-to-many approach,” CEO, Amperity, Barry Padgett, said.

    “By tapping into Amperity, the platform for customer data, Virgin Atlantic will be able to take advantage of patented identity resolution, with strict governance and activation capabilities that will make experiences even more connected and relevant.”

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