Tourism

“Undertourism is the new overtourism”, Intrepid claims

Intrepid Travel has released its second annual Adventure Travel Index sharing new research, expert opinions and industry insight with all Australians.

On the company’s 30th anniversary, the index captures what adventure means to Australians in 2019 and predicts the future of one of the world’s fastest-growing industries.

Intrepid Travel CEO James Thornton said: “Travel is a litmus test of the times, and in 2019, we are writing history with the way we explore the world with more openness and curiosity than ever before.

“We are placing more value on experiences and travelling in pursuit of better health and wellness.

“We also must be cautious of the effect that travel has on the health and wellness of locals and of the destination. At Intrepid, we hold the traveller and the destination in equal respect and believe one need not be sacrificed for the other.

“Undertourism is the new overtourism”

This year builds on 2018’s inaugural Adventure Travel Index by revealing more recent tourism density ratios, with claims that ‘undertourism’ will be the new buzzword as lesser-visited countries are predicted to be the focus for sustainable travel.

Papua New Guinea has the lowest tourism density in the index, followed by the remote Tajikistan and Kenya at third place. Other notable undertourism destinations include Iran, Uzbekistan and even Indonesia.

With comment from Joseph Cheer, Professor at The Center for Tourism Research at Wakayama University in Japan (formerly based at Monash University), the index says that many countries stand to benefit from sustainable tourism done right.

Peregrine Adventures-papua-new-guinea_river-rowing-canoe
Papua New Guinea recorded the lowest tourism density in the index

There are best-practice examples throughout the index, including interviews with female tour leaders and a truck driver, who have overcome traditional gender roles in their respective countries of Morocco, India and Kenya.

The index also addresses overtourism in Japan, one of Australia’s hottest destinations in 2019, with Intrepid witnessing a 66 per cent increase in travellers visiting Japan in 2018 compared to the previous year.

Travel trends

The index travel trends throughout including families becoming more adventurous exploring India, Morocco and Egypt.

Solo travel is becoming a rite of passage according to Intrepid, with continued increase in people travelling alone with the company and support of a small group.

On the social media front, a national survey of 1000 adults reveals a third of all 18-to-24-year-olds always consider what social media content they will post from a holiday when booking a trip. They are visualising their social media feeds before they even book.

Australia’s first Travel Wellness Index

With more education on the health benefits of getting active outdoors, Intrepid is experiencing an increase in travellers joining their active adventures. Active trips have grown by 20 per cent in the first quarter of this year compared to the same time last year.

In the index, one traveller was put to the test recording their physical and mental health before and after an active adventure. The results have been compiled to create Australia’s first-ever Travel Wellness Index.

Helping travellers’ dollars go further

The index also shares new research to identify the value we place on travel as a nation and where travellers will get the best bang for their buck according to local tour leaders around the globe.

Following the popularity of 2018’s $20 Global Beer Index, Intrepid has compiled the 2019 Coffee Index for our caffeine-addicted nation.

The full Index can be viewed here.



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Mauritius drops mandatory testing requirement

Another day another bloody beautiful destination becomes more accessible for rebound travel. We love to see it!

Share

CommentComments

Travel Agents

CTM completes acquisition of 1000 Mile Travel Group

Shout out to Corporate Travel Management, who have successfully doomed us to having Vanessa Carlton’s A Thousand Miles stuck in our head for the foreseeable future.

Share

CommentComments

Destinations

Vanuatu says Welkam back to Aussie visitors as first flight lands in Port Vila

Pack your suitcase because international travellers no longer have to quarantine upon entry to Vanuatu!

Share

CommentComments

Aviation

ATSB report sparks overhaul in Qantas’ safety instructions following passenger injuries

Australia’s transport safety authority raised concerns over the clarity of Qantas’ safety instructions after six passengers were injured evacuating a plane via an escape slide.

Share

CommentComments

Cruise

Aurora partners with education platform & expands into French-speaking markets

It’s berets and baguettes all ’round at the Aussie expedition company’s office today, while Travel Weekly makes do with a simple pairing of Jam Fancies and Aldi tea.

Share

CommentComments

Destinations

Tourism NZ celebrates first Matariki public holiday with music colab

New Zealand has scored a new public holiday for the Māori New Year, marking its first national holiday to recognise and celebrate mātauranga Māori.

Share

CommentComments

Destinations

This island is tipped to be the next coveted Italian destination

Are you done with Rome? Do you find Positano passé? You’re going to want to check out this little slice of Italian paradise… before everyone else does.

Share

CommentComments

Hotels

Marriott to implement minimum wage bump earlier than expected

Not only were the staff chuffed that they’ve gotten a pay bump, but receiving it earlier as well must have them over the moon.

Share

CommentComments

Hotels

REVIEW: Visit literal Paradise in the Maldives

by Chloe Noel De Kerbrech

Imagine an island with shimmering teal waters and perfectly white sand. Imagine an island you never want to leave. Actually, stop. You don’t have to imagine any of this because we found it.

Share

CommentComments

Cruise

Cairns welcomes Coral Princess’ maiden call

Crew members were also chuffed to be there, so much so that they learned the Cairns-Can, which is like the French can-can but with much more Four X Gold involved.

Share

CommentComments

Travel Agents

TravelManagers market supplier day goes ahead after two years of delays

Agents and suppliers spent a whirlwind day catching up at a special market event, though that’s not to say they bonded over fresh produce, at least, that we know of.

Share

CommentComments

Aviation

Bonza begins search for customer facing ‘legends’

Do you love giving safety briefings to a metal box full of people who are clearly not listening? Boy have we got news for you.

Share

CommentComments