“Try not to overthink it”: G Adventures’ sustainability message to agents

“Try not to overthink it”: G Adventures’ sustainability message to agents

G Adventures’ vice president of social enterprise and sustainability has urged travel agents to sell products that aren’t just a commodity and “make them feel good”.

Speaking to Travel Weekly following his presentation at Travel DAZE 2019 in Sydney yesterday, Jamie Sweeting advised agents to “try not to overthink it” when tackling sustainability.

“Look at tour operators whose product you can sell that you can fall in love with – that you can feel good selling that product because you know it’s making a difference,” he said.

“When you do that, you’re going from selling a commodity to selling an opportunity to change somebody’s life.”

Sweeting, who is also the president of not-for-profit group Planeterra, said that not only are these kinds of experiences phenomenal for the communities, but they are also awesome for travellers because they are genuine and authentic.

“These experiences are run by the people – you get to meet the people who actually run and own the business – there’s no middle-man,” he said.

Jamie Sweeting (Travel DAZE 2019) [2]

Jamie Sweeting speaking at Travel DAZE on Wednesday

“And as a tour operator, we’re able to create a safe environment for both the host and the guest for that interaction to thrive, and I think that’s where the tour operator comes in. We’ve curated the experience, and then we get the f**k out of the way and let the magic happen.”

Finding that kind of product to sell will enable agents to have a much more enjoyable career, according to Sweeting, “because it’s bigger than just yourself”.

“If you’re selling all-inclusives and the like, it’s fine, but you could be selling a Xerox machine,” he told Travel Weekly.

“If you want to really get into this as a career, then why not have it be towards a bigger purpose than just yourself?”

Sweeting also encouraged agents to go an experience these types of products to get a better understanding of what they are actually selling.

“Seeing is believing,” he said.

Kudos to all the sponsors for Travel DAZE 2019, which you can check out below…



Latest News

  • Destinations
  • Partner Content

The Solomon Islands’ is ‘Kulture-plus’

Be grateful that your experience of 'headhunting' is limited to some random dude reaching out to you on LinkedIn.

Partner Content

by Travel Weekly

Travel Weekly
  • Cruise

Cruise Traveller’s new Scottish Highlands cruise tour package

Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

  • Cruise

Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]

  • Destinations
  • Tour Operators

Globus unveils nine new independent tours for 2025

Coach touring brand Globus has unveiled nine new independent tours for 2025, from Bangkok to Bali and Abu Dhabi to Nepal. “With Globus Independent tours, our guests are free to enjoy the many benefits of touring, untethered and unscheduled,” APAC head of marketing, Globus family of brands (GFOB), Chris Fundell said. “Providing hand-picked hotel accommodations, […]

  • Hotels

Mandarin Oriental Hotel Group opens Mandarin Oriental Mayfair

The Mandarin Oriental has opened a second property in London, the Mandarin Oriental Mayfair, in the heart of historic Hanover Square. Designed by internationally renowned Rogers Stirk Harbour and Partners, the hotel is the first new build in Mayfair in over a decade. Bringing a modern architectural approach to one of London’s most storied squares, […]

  • Hotels

Outrigger Reef Waikiki Beach Resort unveils Coral Kids Club

On top of its US$85 million (AU$150m) transformation, Outrigger Reef Waikiki Beach Resort’s new Coral Kids Club provides an engaging activity centre for kids. Designed for keiki (children), ages 5-12, the activity centre offers daily cultural workshops with hands-on activities rooted around the Āina Guardian workbook. It was developed by Candes Gentry, co-author of Eat […]

  • Hotels

Minor Hotels announces fourth franchised hotel

Minor Hotels has added to its portfolio of more than 500 hotels in operation after signing Oaks Melbourne on William Suites as its fourth franchised hotel. The 220-room apartment hotel is the third Oaks property signed under a franchise model after the Oaks Toowoomba and Oaks Townsville Metropole. The proven success of these properties highlights […]