Technology

Travellers Choice’s new tech to turn members into OTAs

Christian Fleetwood

Christian Fleetwood

Travellers Choice members now have the ability to trade as individual online travel agencies (OTAs), thanks to a revolutionary new tech offering unveiled by the company on Saturday during the network’s 2019 conference in Adelaide.

Developed in partnership with Vancouver-based software company Snowstorm Technologies and available to all Travellers Choice agencies at no cost, ‘TC One’ will provide the group’s members with a single, easy-to-use, highly-intuitive booking platform with live dynamic inventory.

Speaking to Travel Weekly in Adelaide, Travellers Choice managing director Christian Hunter said the new booking platform, which he described as revolutionary, could be a selling point for the cooperative going forward.

Christian Hunter and Snowstorm Technologies CEO Riaz Pisani/Travellers Choice

“From the outside looking in, I think this is going to make [Travellers Choice] fairly attractive for new members, because the only way they’ll have access to this tool is through our networks,” he said.

TC One will initially launch with 1.5 million properties and activities; however, in Travellers Choice will progressively bring other preferred suppliers – including air, FIT, accommodation, cruise and touring products – onto the platform next year, according to Hunter.

“The really exciting thing for us is the scope of the system and where it can go into the future. Immediately, it’s going to plug a big hole for our members where they’re really challenged in the hotel space,” he said.

“So, this will give them a solution where they can compete there. And it will also provide them with an online presence, which is going to allow them to compete in that space.”

The new tool will also plug a hole for the company’s preferred partners who did not have access to the same pricing as OTAs. For Travellers Choice, this saw a leak outside of preferred partners – but not anymore.

TC One offers B2C capability, enabling any Travellers Choice member to install an online booking tool on their agency website.

“We can now bring that [lost revenue] back inside, because we now have a platform that will essentially allow them to trade as their own OTA,” Hunter told Travel Weekly.

“Again, this is just scratching the surface. The system will enable our members to have an online/offline presence – a platform where customers can start a booking online and finish it off in-store, or vice versa.

“Customers can access their own bookings and add elements at their own leisure, again with all elements tracking back to the agency’s business and, of course, fully commissionable.

“This is game-changing technology for Travellers Choice members and no other independent group has anything like it. The scope is simply immense.”

Featured image: Christian Hunter announces Travellers Choice’s new members-only booking platform, TC One/Travellers Choice

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Travel Agents

Health boss’ international travel prediction highlights need for “renamed and repurposed” JobKeeper: AFTA

Like the way that Pokémon character Jigglypuff turns into Wigglytuff, AFTA is seeking an evolution of JobKeeper.

Share

CommentComments

Tourism

Australia’s international border closure “one of the last things to change”, says chief medical officer

The man in charge of leading Australia’s COVID-19 response isn’t budging on his international travel forecast. At least that means the champagne has more time to chill.

Share

CommentComments

Destinations

Biden rushes to extend US travel restrictions after Trump signs order to lift European ban

Just in case the political climate in the US wasn’t terrifying enough, President Donald Trump has decided to lift travel restrictions for people who have recently been in Europe and Brazil.

Share

CommentComments

Aviation

Man jailed after hiding in US airport for three months unnoticed

Apparently, the man was scared to fly home because of the COVID-19 pandemic, which is an excuse our editor has used to get out of going to the dentist and jury duty.

Share

CommentComments

Cruise

First steel cut for Carnival Celebration

Do you only read Travel Weekly for the steel-cutting ceremony stories? Well, you’d better fetch your reading glasses for this one.

Share

CommentComments

Wholesalers

APT Travel Group extends international trip suspension

Just in case you need further proof that international travel isn’t coming back anytime soon, APT Travel Group has kept its finger on the pause button.

Share

CommentComments

Hotels

Club Med kicks off 2021 with new brochure, new resorts and loyalty program extensions

Meanwhile, Travel Weekly’s deputy editor kicked off the new year by waking up on her bathroom floor and promptly putting herself to bed for the rest of the day.

Share

CommentComments

Midweek Interview

Life in the time of COVID-19 with MTA’s Debbie Andrews

This week, we got up close and personal with an MTA senior travel specialist. Well, as close as you can get to someone during a pandemic. So, really, we got 1.5 metres away and semi-personal.

Share

CommentComments

Cruise

Royal Caribbean to sell Azamara brand for more than $260m

While many cruise companies are offloading some of their ships to stay afloat during the pandemic, Royal Caribbean is selling an entire brand.

Share

CommentComments

Destinations

New Zealand to welcome back Cook Islanders with one-way travel ‘bubble’

Jacinda Ardern was reportedly spotted sipping a bubble tea as she carved out another travel ‘bubble’ deal with one of New Zealand’s closest neighbours.

Share

CommentComments

Destinations

Tasmania and ACT ease border restrictions

by Huntley Mitchell

Domestic border restrictions are now officially changing more often than the underwear of Travel Weekly’s editor.

Share

CommentComments

Hotels

An accommodation giant just acquired a travel publication

And before you go speculating, we can confirm the travel publication that has a new owner is not yours truly.

Share

CommentComments