Travel veteran launches unique tour operator

Travel veteran launches unique tour operator

Travel industry veteran and former tour leader Kristina Wilson has launched her very own tour operator – Inverted Atlas.

Recognising a gap in the market for unique and exciting ways to travel, Wilson launched her new business at a time when international travel is experiencing a resurgence and people are looking for different ways to travel in a post-COVID world.

Inverted Atlas will travel not only to emerging destinations but will also visit some of the world’s most popular destinations with a twist.

“Our tours don’t offer the Valley of the Kings or the Taj Mahal as standard, we visit the newly-opened Tomb of Nefertari or give our travellers the chance to track snow leopards in the wilds of Mongolia,” said Wilson.

“At Inverted Atlas, there’s something for everyone – we offer budget, mid-range and luxury tours, as well as tours in the niche market of ‘Special Interest’ which is the product that really sets us apart from our competitors.

“There’s also our ‘Signature’ product, of which we are very proud – these tours, in particular, follow themes or explore destinations that no other tour operator we are aware of has touched previously. We truly take the road less travelled.”

Specialising in North Africa, the Middle East, Central Asia and India, as well as special interest, Inverted Atlas aims to take its travellers to places forgotten by regular tourists, to provide new experiences and to stay in accommodation ranging from the historical to the truly bizarre.

Inverted Atlas is also committed to supporting the destinations it visits, from hiring local tour guides and leaders, to visiting and contributing to local projects and charities ensuring that travellers not only get a unique experience but also get to contribute by way of an ethical and sustainable journey.

This ethos is also reflected throughout the company’s practices, with a deliberate choice to offer competitive and inclusive wages to staff and contractors, and an internal focus on personal development and round-table thinking.

The team are all given the opportunity to develop and lead tours and offer ideas, with the result producing a collaborative environment that draws on the wealth of knowledge and practice of the talented staff to create a better product and client response.

With decades of experience between them and all with a background as former tour leaders, the team at Inverted Atlas are in a unique position to identify and provide a point of difference missing from other tour products.

Image: Kristina Wilson in India 

Latest News

  • Cruise

Cruise Traveller’s new Scottish Highlands cruise tour package

Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

  • Cruise

Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]

  • Destinations
  • Tour Operators

Globus unveils nine new independent tours for 2025

Coach touring brand Globus has unveiled nine new independent tours for 2025, from Bangkok to Bali and Abu Dhabi to Nepal. “With Globus Independent tours, our guests are free to enjoy the many benefits of touring, untethered and unscheduled,” APAC head of marketing, Globus family of brands (GFOB), Chris Fundell said. “Providing hand-picked hotel accommodations, […]

  • Hotels

Mandarin Oriental Hotel Group opens Mandarin Oriental Mayfair

The Mandarin Oriental has opened a second property in London, the Mandarin Oriental Mayfair, in the heart of historic Hanover Square. Designed by internationally renowned Rogers Stirk Harbour and Partners, the hotel is the first new build in Mayfair in over a decade. Bringing a modern architectural approach to one of London’s most storied squares, […]

  • Hotels

Outrigger Reef Waikiki Beach Resort unveils Coral Kids Club

On top of its US$85 million (AU$150m) transformation, Outrigger Reef Waikiki Beach Resort’s new Coral Kids Club provides an engaging activity centre for kids. Designed for keiki (children), ages 5-12, the activity centre offers daily cultural workshops with hands-on activities rooted around the Āina Guardian workbook. It was developed by Candes Gentry, co-author of Eat […]

  • Hotels

Minor Hotels announces fourth franchised hotel

Minor Hotels has added to its portfolio of more than 500 hotels in operation after signing Oaks Melbourne on William Suites as its fourth franchised hotel. The 220-room apartment hotel is the third Oaks property signed under a franchise model after the Oaks Toowoomba and Oaks Townsville Metropole. The proven success of these properties highlights […]

  • Destinations

Phuket unveils cutting-edge medical facility

Minor Hotels has announced Layan Life by Anantara, a world-class medical wellness facility that is set to elevate Phuket’s reputation as an international medical wellness destination. The new facility is set across 1,767sqm within the grounds of Anantara Layan Phuket Resort and is set to open in Q3 of this year. It offers a blend […]

  • Events

Out West Piano Fest comes alive in Bathurst

The three-day symphony of the senses comes back to Bathurst, at picturesque Blackdown Farm, as Out West Piano Fest returns 25-27 October. Located just five minutes away from Bathurst NSW is a pastoral heritage, art, and culture. It was also once home to Australian artist, Tim Storrier. The extensive gardens in full spring bloom offer […]

  • Attractions
  • Cruise

Japan in Bloom with Cruise Express

Send clients out to experience the best of the Land of the Rising Sun with Cruise Express and their Japan in Bloom expedition, a 21-night adventure. As interest in Japan hits an all-time high, Cruise Express is pleased to announce its ultimate Japanese bucket list trip. This adventure is geared for Australians wanting to tick […]

  • Road & Rail

Explore Uzbekistan with Golden Eagle Luxury Trains

Golden Eagle Luxury Trains presents an exclusive itinerary to Uzbekistan with ensuite cabins, a personal cabin attendant, and off-train excursions. Travelling aboard the opulent Golden Eagle train, with ensuite cabins, guests will dive deep into Uzbekistan’s spectacularly global cultural identity. A personal cabin attendant, all porterage and gratuities and all off train excursions are included […]