Technology

Travel trends agents need to know in 2018

If you’re one to follow trends, you’ll know how difficult they can be to keep up with.

We’re still struggling to get go of scrunchies and light-up sneakers.

Luckily, the trendy kids over at TrekkSoft compiled a very handy 2018 Travel Trends Report to help you keep ahead.

They also compiled a list of the top 9 travel trends driving the tourism industry in 2018, just in case you didn’t feel like sorting through the whole report.

giphy (3)

1. It’s still all about experiences 

Hikers on the mountain

Unsurprisingly, travellers are still chasing unique and authentic experiences.

From recharging in nature to learning about a destination’s culture to seeking an adventure of a lifetime, Jon Fauver, TrekkSoft’s co-founder reminds that “travel providers need to remember that at the heart of the guest experience is the experience part”.

Tour and activity operators who prioritise the quality of the delivered experience and destinations who centre their marketing efforts around experiences unique to the destination will be the ones who thrive in 2018.

2. Mobile bookings will be the new default

Paying via mobile phone

The shift towards mobile booking is predicted to continue growing in 2018.

TrekkSoft’s data shows that 82 per cent of bookings were made through a tour or activity operator’s own website, and of those bookings, almost half (49 per cent ) are made on mobile.

While the completion rate of mobile bookings is lower than that of other industries, this behaviour on mobile has grown significantly compared to 2016, which was at 31 per cent.

Dave O’Kelly, CEO of SANDEMANs NEW Europe told TrekkSoft, “over 50 per cent of our bookings are taken on mobile and typically within the two weeks pre-arrival into the destination.”

“That provides a whole wealth of opportunities for us… We can facilitate easier, more exciting, and more interesting interactions pre-trip, during a trip and post-trip and own as much of the guest experience as possible.”

3. The impact reviews have on bookings 

Businessman hand giving five star rating, Feedback concept

TrekkSoft research shows 9 out of 10 travellers think that reading online reviews is important and 95% of travellers trust reviews on third-party sites.

TrekkSoft looked at their top 20 customers according to their revenue and found that they have an average TripAdvisor ranking of 4.81 while 60 per cent of these travel providers have a perfect 5.0 ranking.

Whats more, the median number of reviews per company is 966.

It’s no industry secret that a good TripAdvisor ranking can positively impact the growth of a business.

However, it takes a lot of hard work and dedication to achieving excellence throughout the customer’s travel journey.

4. Generational differences are blurring

iStock-802837868

Just when the industry and marketing professionals thought they had neatly carved out and defined each generation’s needs and wants, the travel market evolved yet again.

TrekkSoft found that the 30s – 50s crowd is more interested in a relaxing getaway while the 65+ are interested in adventure and opportunities to socialise.

In 2018, expect to meet adventurous Baby Boomers, well travelled Gen Xers and Millennials and curious and tech savvy Gen Zs coming to their own.

5. Stop worrying about millennials 

young stylish friends using digital devices while standing near brick wall

Often overlooked, Gen Xers might not be the largest (or coolest) market out there, but they’re the generation with the most money and time to spend on travel.

83 per cent are working full-time or part-time and currently, spend the most money on travel compared to their younger or older counterparts.

On average, they will spend $627 on each day of travel.

If you want to see the rest of the list check it out on TrekkSoft’s blog, here.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Travel Agents

Magellan Travel boss exits after 12-year stint, replacement named

by Huntley Mitchell

Do you happen to work at Magellan and noticed someone different sitting in the GM’s chair today? All is explained here.

Share

CommentComments

Technology

OPINION: The time is now for companies to review their T&E technology

by Nadia Yahiaoui

This blogger argues that there’s never been a better time for organisations to get their T&E in order. And no, they’re not talking about tea and Equal tablets.

Share

CommentComments

Aviation

Qantas CEO says vaccines could restart international travel before “bubbles” eventuate

To be fair, Aussies were expecting to be able to travel to New Zealand by now, but the closest we can get is watching Flight of the Conchords while sipping a pinot noir from the Marlborough region.

Share

CommentComments

Tourism

New research shows how Aussies’ travel behaviours have changed since COVID-19

Unsurprisingly, the global pandemic has drastically changed the way Aussies get out and about. Here’s some handy research to quantify it for you.

Share

CommentComments

Cruise

Celebrity Cruises clarifies rumours around Pullmantur revival

The Spanish cruise brand, which filed for insolvency earlier this year, looks like it is in the process of a revival, but Celebrity Cruises wants to clear up one detail.

Share

CommentComments

Hotels

Fears of Bali booze ban quashed by local hotels association

Tell your clients not to throw out their Bintang singlets just yet, as it looks like they’ll still be able to enjoy a frosty one in Bali after all. Well, at least once the COVID-19 pandemic has settled down a bit.

Share

CommentComments

Aviation

Air NZ and Tourism NZ search for eighth Wonder of the World in fun new safety video

The Travel Weekly team can guarantee that Air New Zealand’s latest safety video is a lot better than that cringeworthy rapping effort with Julian Dennison.

Share

CommentComments

Wholesalers

Ormina Tours releases 2022 program with free cancellation offer

Writing this story made Travel Weekly’s editor thirsty for a wine or few, so much so that he’s decided to work from the pub for the rest of the day.

Share

CommentComments

Destinations

Giant snorkeller invades Sydney Harbour as part of Tourism Tropical North Queensland’s latest campaign

Don’t worry, giants aren’t invading the city! It’s just TTNQ’s latest bid to inspire Sydneysiders to get their butts up to Cairns and the Great Barrier Reef.

Share

CommentComments

Aviation

Steaks on a plane: TikTok prankster appears to cook steak on aircraft toilet

How does one cook a steak using an airline toilet? Well, you’re just going to have to click on the article and find out, aren’t you?

Share

CommentComments

Aviation

Joyce “optimistic” about recovery as Qantas renews trade partnerships

The national carrier revealed it has signed off on new multi-year agreements with 10 of the top 12 agencies, so if your boss was raging this morning, assume you work for one of the two that missed out.

Share

CommentComments

Tourism

Australia responds to the UK’s emergency approval of Pfizer vaccine

While the UK might be getting the jab as early as next week, the Australian government is holding fast to its original roll-out schedule.

Share

CommentComments