Tourism WA and Virgin partner to bring business back to the Kimberley

Emma Gorge, El Questro Wilderness Park

Tourism Western Australia (TWA) has partnered with the state government and Virgin Australia to give tourism in the region a major boost on the back of devastating floods linked to ex-cyclone Ellie.

A wider $6 million ‘tourism flood recovery package’ was announced on Friday which aims to bring visitors to affected areas such as the Kimberly.

“Among the initiatives announced are nearly 19,000 new affordable airfares from Perth to Broome and Kununurra, delivered by Virgin Australia in partnership with Tourism WA,” managing director of TWA, Carolyn Turnbull, said.

The Kimberley is one of WA’s most popular destinations among both national and international visitors and the government is keen to get behind the business and tourism operators who have been hit hard by the natural disaster. The new recovery package will see the rollout of a national marketing campaign – focussing on the region being open for business – and include holiday voucher incentives and discount airfares.

Aerial view of tiny cars dotted along the wide expanse of Cable Beach, Broome, Western Australia

While finer details on holiday vouchers are yet to be revealed, discount flights to Broome and Kununurra will go on sale from January 25th, 2023. Their availability hinges on when allocations are exhausted. Flights on Virgin Australia between Perth and Broome will start from $219.00 one-way and Perth and Kununurra from $259.00. All sale airfares are for travel between March 27th and October 29th, 2023.

Tour operators in the Kimberley have a range of sights to show off to travellers in the area including the Dampier Peninsula, four-wheel driving on Cable Beach or countless single or multiple day walking adventures.

While many of the operators in the Kimberley are still up and running, it’s advised that travellers research and check the availability of accommodation and tour providers prior to booking flights to avoid disappointment.

To donate directly to the flood recovery efforts, collect eligible 10¢ containers and drop them at any one of the 260 Containers for Change refund points around Western Australia. 100 per cent of all donations made to the Lord Mayor’s Distress Relief Fund (using the member number ‘C10414519’) will go towards the rebuilding of communities in the Kimberley.

Latest News

  • Destinations
  • Events

World Surf League picks Cloudbreak in Fiji for the 2025 WSL Finals

Tourism Fiji has announced that the World Surf League (WSL) has selected Cloudbreak, located close to the island of Tavarua, as the prestigious venue for the 2025 WSL Finals. The event is part of the Championship Tour and will determine the men’s and women’s World Champions in a one-day, winner-takes-all competition. Fiji is renowned for […]

  • Cruise

Silversea’s Silver Ray heads for Rome on her maiden voyage

Silver Ray, the second Nova Class ship and the 12th in the Silversea fleet, has now embarked on her maiden voyage, departing Lisbon on June 15 and scheduled to arrive in Civitavecchia (Rome) on June 27. Stops along the way include Cadiz, Malaga, Valencia and Palma de Mallorca before the main port of  Barcelona then […]

  • Destinations

Malolo Island Resort Fiji launches its own resort app

Guests at the Malolo Island Resort can now get a better experience even before they arrive with the resort’s newly launched mobile app. Guests are encouraged to download and use the app ahead of their stay to build their itinerary. They can check-in prior to their arrival and make dinner and spa reservations all from […]

  • Tour Operators

France on foot holiday savings

Walking up a steep incline may be painful, but it is all worth it when you see that incredible view.

  • Cruise

Seabourn introduces enhanced groups programs for travel advisors

Leading ultra-luxury cruising and expedition travel company, Seabourne, proudly announces the “Seabourn Enhanced Groups Program” to elevate business prospects for travel advisors. This program introduces a revamped Tour Conductor Credit that offers shipboard credits or bonus commission for bookings. It also eliminates the need for deposits for small group allotments and increases group capacity. “Seabourn […]

  • Cruise

Ponant’s latest luxury cruise expeditions for 2024 and 2025

Head out to see the beauty of unique destinations on three bucket-list explorations of Australia with Ponant Cruise’s new luxury expeditions. Known for their luxury cruises, Ponant offers unique and truly exceptional sea voyage aboard sleek and intimately sized cruise yachts. They offer a range of discovery expeditions, and launched new cruises that take guests […]