This airline won best customer experience in Asia, and it’s probably not who you were expecting!

Close-up photograph of an airplane stopped at the airport.
Edited by Travel Weekly


    Vietjet was named “Asia’s Leading Airline for Customer Experience 2023” at the 30th Annual World Travel Awards, which took place in Ho Chi Minh City with international thought leaders and experts in the aviation, travel, and tourism sectors.

    The World Travel Awards (WTA) was established in 1993 and hailed globally to acknowledge, reward, and celebrate excellence across all the travel, tourism, and hospitality sectors. Graham Cooke, Founder of World Travel Awards, said: “As a rapidly growing airline, Vietjet has carved out a distinct position for itself in a competitive aviation market.”

    For a moment we thought he was pulling the finger! (Supplied)

    “With its focus on convenience, attractive marketing campaigns to benefit its customers, powered by innovation and creativity, Vietjet has gained a reputation for enhancing the overall passenger travel experience. Having flown on many Vietjet flights, I can personally attest to the excellent service and delicious in-flight catering – a well-deserved win,” said Graham Cooke.

    Vietjet has recently been favoured as it provides all domestic and international passengers with the complimentary SkyCare travel insurance package, offering comprehensive coverage benefits worth up to AUD6,500. The carrier has also introduced a premium Business class service on wide-body aircraft, featuring comfy flat-bed seats and exceptional culinary experiences throughout the flight. The recently launched SkyJoy loyalty program has also gained popularity, with nearly nine million members.

    In addition to affordable ticket fares, Vietjet has introduced a range of diverse products and services such as the “Fly Now – Pay Later” program, travel credit cards, and various attractive promotional incentives to popular destinations in Vietnam, Australia, India, Indonesia, Kazakhstan, Japan, South Korea, Taiwan, Hong Kong, Thailand, and many more.

    Vietjet Chief Operating Officer Michael Hickey said: “Winning this recognition is another milestone for Vietjet as the airline expands its international operation footprint. Our sincere gratitude goes to our valued customers for their trust, companionship, and support throughout the journey to this winning. As an innovative carrier, Vietjet is committed to continuously offering customers more enjoyable travel experiences by catering to different demands with exceptional utilities.”

    Vietjet’s recognition at WTA comes after the airline was honoured with prestigious international awards from renowned organizations such as Skytrax, World Business Outlook, and AirlineRatings.

    The following nominees (listed alphabetically) were nominated for Asia’s Leading Airline – Customer Experience 2023:

    • AirAsia
    • Cathay Pacific
    • Malaysia Airlines
    • Singapore Airlines
    • Vietnam Airlines
    • Vietravel Airlines

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