The unlikely new mascot for travel sustainability

The unlikely new mascot for travel sustainability

The UN has appointed a popular fictional feline character as the ambassador for sustainable tourism.

No it isn’t a pug in a pink unicorn costume (we wouldn’t complain if it was), but it’s close to it – well, there’s pink involved. It is in fact, popular Japanese cartoon, Hello Kitty, who will be the face of the United Nations’ sustainable tourism, campaign.

The United Nations World Tourism Organisation made 2017 the”International Year of Sustainable Tourism Development”, which aims to spread the message of the importance of travelling responsibly.

The UN have placed their trust in Hello Kitty to promote the campaigns’ concept of ‘Travel. Enjoy. Respect’.

Hello Kitty is featured in a campaign video discussing the importance of sustainable travel.

“Travelling opens our minds and our hearts, and lets us see how we are equal,” Hello Kitty said.

“Travelling is a gift. When you travel, remember to honour our place. Respect nature, respect culture and respect your host.”

Read more on why sustainable tourism is the way forward HERE, and HERE for some of the possible solutions.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]