Cruise

The ToolKit all travel agents need

FYI, Plan a Cruise Month is coming up fast – and we know how you can win a cruise.

Cruise Lines International Association (CLIA) Australasia is prepping for it’s annual Plan a Cruise Month – and has launched the best damn digital Travel Agent ToolKit you’ve ever seen.

The Travel Agent ToolKit for CLIA members is a comprehensive collection of marketing materials which agents can use to develop promotional material targeting local media, their email database of clients (and prospective clients) and their social media followers.

Resources include adaptable media releases, social media posts, email headers and messaging for e-newsletters, logos and much more. Managing Director of CLIA Australasia and Asia, Joel Katz, said the tool kit will help agents promote cruises to new and current clients.

“With Plan a Cruise Month coming up, we want to assist our member agents in leveraging this campaign and are providing them with the tools and resources to promote cruise holidays to new and current clients while also highlighting the expertise of CLIA accredited travel agents as the best port of call for holidaymakers wanting to take a holiday at sea,” he said.

Plan a Cruise Month will provide the perfect platform for travel agents, cruise lines and industry partners to showcase the many attributes of a cruise holiday and underline that there is a cruise for everyone.”

The best part? CLIA agent members who participate in the Plan a Cruise Month campaign will have a chance to win several prizes (like that cruise we mentioned earlier).

For cruise bookings made in October, agent members will be in the running to win a weekly prize including cruises and four double passes to the 2018 CLIA Cruise Industry Awards.

CLIA will also reward its agent members who share their most creative Cruise Month initiative on Facebook or Twitter and include #CruiseMonth, providing them with a chance to win a $1000 marketing co-op fund.

CLIA cruise lines have also released exclusive deals and promotion, accessible for member agents via the new member hub.

The ToolKit and cruise line deals will be refreshed throughout Plan a Cruise Month, so make sure to log on through October for the latest information.

If you aren’t a member, get on this, stat. You can visit www.cruising.org.au for more info on how to win those cruises!

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