“The Biggest Disruptors Are The Travellers Themselves” Amadeus’ Tony Carter

“The Biggest Disruptors Are The Travellers Themselves” Amadeus’ Tony Carter
By Hannah Edensor


“We sit in an ecosystem and in the middle of that ecosystem is the traveller,” Amadeus IT Pacific MD Tony Carter said at the recent Travel DAZE conference, emphasising just how important understanding the modern day traveller is for a good travel agent.

“And the biggest disruptors are the traveller themselves. The biggest change is around consumers and what they’re prepared to do.”

Speaking to the crowd at the Sydney event, Carter said the mobile has changed travel in the biggest ways possible, and that it couldn’t just be ignored.

“Mobile is certainly an enabler, and right now with mobile phones and the Internet, travellers are connected 24/7,” he explained.

“They have access to more information than ever before and they expect their travel agent to have that knowledge at their fingertips.

“Travellers have evolved, and no longer is managed travel or business travel a perk, it’s almost become a right. Employees expect to travel.”

Last year, Amadeus did a white paper on Traveller Tribes, and one of these tribes was the ‘business traveller’.

“One of the things this group said was that they would not work for a company where they didn’t travel,” Carter said. “They will seek out a company where they can travel.”

“We have just launched a White Paper called ‘Managed Travel 3.0’ and these are the spaces where we think travel is evolving: Content, Search, My Trip, and Service.”

In the content field, Carter said things like private inventory, ancillaries, user generated content and peer-to-peer services were important to today’s traveller.

In search, it was about door-to-door service, and end-to-end processing, with things like pre-trip approval, on-trip activity and expense management on return essential.

My Trip looked at things like single repository. Carter said, ““Most business travellers today travel with three devices and expect to be able to use any of those three and have access to all of their booking information.”

And finally, Service was all about a duty of care that travel agents have for their clients.

“We can see there is a lot more value agents can offer to travellers, based on these findings,” Carter concluded.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]