TAT spotlights responsible tourism at WTM 2022

The Tourism Authority of Thailand (TAT) has been busy promoting the kingdom’s meaningful travel direction towards more sustainable and inclusive tourism at the World Travel Market (WTM) 2022.

TAT also debuted its ‘Visit Thailand Year 2022-2023: Amazing New Chapters’ campaign, while launching the “Always Warm” winter marketing initiative to a worldwide tourism industry audience at WTM, which took place at ExCeL London from 7-9 November.

“WTM is an extremely beneficial platform for us to reiterate the message of the ‘Visit Thailand Year 2022-2023: Amazing New Chapters’ campaign and our commitment towards more sustainable and inclusive tourism,” Yuthasak Supasorn, TAT governor, said.

“Now that Thailand is once again fully open to international tourism, and the winter season begins in countries like the UK, we want to extend our warm welcome to visitors to come and experience Thailand’s nice and warm weather, as well as new and existing meaning travel offerings throughout the kingdom.”

Princess Ubolratana demonstrates how to make Khao Yum Dok Dala

The Thailand stand at WTM featured the concept of ‘Meaningful Travel: Responsible and Sustainable Tourism’, placing emphasis on Thailand’s strengths in biological diversity and cultural richness. The interior design and decoration was based on a ‘nature’ concept – with colour tones and lighting that conveys a feeling of ‘warmth’ to reflects warm weather and Thai hospitality.

Supporting Thailand’s participation at WTM 2022 was Thai Princess Ubolratana, who visited the Thailand stand to demonstrate how to make Khao Yum Dok Dala or rice salad with red ginger lily to promote local gastronomy unique to Southern Thailand, and to preside over at the Amazing Thailand Night: Royal Gala Dinner 2022, in the evening.

TAT’s drive towards more sustainable and responsible tourism was also reflected in additional criteria for Thai tourism organisations at the Thailand stand. Joining the TAT at the stand were 38 sellers from Thailand including hoteliers, DMCs, tour operators, airlines, and tourism destinations, which were selected based on their sustainability business approach and other such activities such as waste management and energy consumption management, and whether they had received recognition for green or sustainable tourism.

This model and similar criteria will be used by the TAT when selecting sellers for B2B marketing events at all future events.

The stand highlighted products and services that promoted sustainability, a ‘green’ approach, inclusion of local communities, arts, and culture from cities around Thailand that potentially matched the growing trend and travel behaviour of the UK and European markets.

Also showcased were 20 low-carbon destinations in Thailand, secondary tourism destinations, and regenerative tourism initiatives in line with the Royal Thai Government’s Bio-Circular-Green or BCG Economy Model.

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sustainable tat the tourism authority of thailand Visit Thailand World Travel Market Yuthasak Supasorn