Sydney accommodation demand soars amid Women’s World Cup kick-off

Sydney accommodation demand soars amid Women’s World Cup kick-off
Edited by Travel Weekly

    The FIFA Women’s World Cup is kicking goals for Sydney’s hotels with a spike in bookings as the opening match kicks off at Stadium Australia this week.

    Incoming NSW tourism boss Stacey McBride said the event, which expects to see more than 80,000 spectators pack into Stadium Australia for the Matildas’ opening match against Ireland, has already created an uptick in hotel bookings around Western Sydney.

    “We are seeing a high number of bookings for accommodation providers located in the vicinity of Olympic Park and hotel capacity right across Sydney is nearing 70 per cent, reflecting a noticeable surge in demand,” McBride said.

    According to FIFA, more than a million tickets have been sold for matches scheduled across Australia and New Zealand, with the opening match in Sydney being moved from its original site at Sydney Football Stadium to Stadium Australia to allow more spectators to attend.

    “The soaring popularity of women’s sport, and the Matildas in particular, is undeniable and it’s fantastic to see,” McBride said.

    “In addition to equalling the playing field in Australian sport, it means that first-class stadia in NSW and across Australia more often have the chance to host tens of thousands of fans from every corner of the globe to cheer on their teams – both in men’s and women’s sport.

    “For accommodation providers this translates to higher occupancy rates, while the local hospitality industry also sees an increase in both local and international visitor spend.

    “When it comes to supporting Australian women’s sport it’s definitely a win-win for everyone.”

    The Women’s World hasn’t been the only major event sending demand for Sydney accommodation soaring.

    The beloved Taylor Swift will make her foray to Sydney at the beginning of next year and it’s seen a boom in accommodation interest.

    Searches and bookings for hotels in Sydney and Melbourne shot up following the release of her tickets.

    Hilton Hotels saw an astronomical increase in hotel bookings around her tour dates:

    • Hilton Sydney – booking volume went up by 1129 per cent after the tour announcement.
    • Hilton Melbourne – booking volume went up by 9400 per cent after the tour announcement.

    It’s looking like the accommodation industry is the one kicking goals regardless!

    Featured Image: Pullman Hotel at Sydney Olympic Park (Accor)

    Latest News

    • News

    Female entrepreneurs in tourism invited to enter the 2024 Australian Women’s Small Business Champion Awards

    Entries have officially opened to the 2024 Australian Women’s Small Business Champion Awards – a prestigious and comprehensive programme that celebrates female small business owners from across the country. This year marks the third consecutive year of the Awards, which spotlight the achievements of some of the nation’s most inspiring women in small business. Including […]

    • Travel Agents

    Roy Morgan names Flight Centre the most trusted travel agent brand in Australia

    Flight Centre has been named the most trusted travel agent brand in Australia, according to a new Roy Morgan report. The leading research agency’s recent Roy Morgan Risk Report: Trust and Distrust Rankings of Industries and Brands in Australia (February 2024) compared a range of industries and within the travel and tourism sector, which included […]

    • Hotels
    • News

    Minor Hotels’ Anantara group reimagines the brand as its portfolio surpasses 50 properties

    Anantara Hotels & Resorts is marking a significant milestone with a reimagined brand identity as recent openings across Europe, Middle East and Asia have propelled the brand portfolio beyond 50 properties. Part of the Minor Hotels group, the Anantara visual refresh takes an elegant, pared-back approach that enables each hotel’s unique character to shine – […]

    • Tourism

    Club Med Musandam is newest addition to the resort group and a first for the Middle East

    Club Med has announced the newest addition to its Exclusive Collection portfolio with the opening of Club Med Musandam, the first Club Med resort in the Middle East. Set to be unveiled in 2028, the development of Club Med Musandam marks a significant investment milestone, surpassing the $100 million mark. A ground-breaking development as a […]

    • Luxury
    • Products

    Louis Vuitton champions travel in campaign featuring Roger Federer and Rafael Nadal

    Louis Vuitton has relaunched its iconic Core Values Campaign with a new chapter that sees tennis champions Roger Federer and Rafael Nadal. Shot by industry legend Annie Leibovitz, the campaign features the tennis icons summiting a mountain together in the Dolomites of Italy with the tagline ‘There are Journeys that turn into Legends’. Together, they […]

    • Aviation

    Garuda and Singapore Airlines to offer reciprocal benefits to frequent flyers, plus explore revenue sharing arrangements

    Garuda Indonesia and Singapore Airlines will deepen their commercial partnership and offer reciprocal benefits to their frequent flyer program members, plus explore revenue sharing arrangements for flights between Indonesia and Singapore, subject to regulatory approvals.  The frequent flyer program agreement was signed by Garuda Indonesia CEO Irfan Setiaputra and SIA CEO Goh Choon Phong in […]

    • Hotels

    My Fiji announce an exclusive deal with new Crowne Plaza Fiji Nadi Bay Resort & Spa

    My Fiji have announced an exclusive deal with the new Crowne Plaza Fiji Nadi Bay Resort & Spa, Fiji’s newest premium resort experience, offering exclusive packages for a limited time. Situated along the shores of Wailoaloa Beach, the resort offers 324 modern rooms, immersive amenities and world-renowned Fijian hospitality, Crowne Plaza Fiji Nadi Bay Resort […]

    • Cruise

    Sydney Swans greats announced for Crown Princess cruise

    Princess Cruises has partnered with the Sydney Swans to offer fans the first-ever AFL Member cruise aboard Crown Princess. This four-night voyage to Tasmania departs January 25, 2025 and guests will be able to immerse themselves in a once-in-a-lifetime Sydney Swans experience featuring special events and activities dedicated to fans. The cruise will feature Sydney […]

    • Destinations

    Listening to whales, followed by Ales and Prawn Tails on the Sunshine Coast

    Queensland’s Sunshine Coast is preparing to welcome more than 40,000 humpback whales that are making their way up the Australian east coast on their annual migration. The Sunshine Coast is one of Australia’s premier whale tourism destinations, built on its long-established whale watching cruises and Sunreef’s pioneering Swim with Whales experience, which celebrates its 10th […]

    • Aviation
    • Travel Agents

    Webjet relaunches partnership with AirAsia with a huge Asia flights sale

    Online travel agency Webjet has have relaunched their partnership with AirAsia with a huge Asia flights sale, available until 2 June. To give customers a greater breadth of choice and price point, hundreds of new flight options to Aussie favourite destinations have been added, including Bali, Kuala Lumpur and Bangkok via AirAsia, AirAsiaX, Thai AirAsia […]