Switzerland Tourism announces Livio Goetz in new role for GCC market

Switzerland Tourism announces Livio Goetz in new role for GCC market

Switzerland Tourism (ST) has announced Livio Goetz to head up the GCC market, taking over from Matthias Albrecht who is the new director for the Nordic countries.

After four years in Sydney, Goetz will relocate to Dubai where his office also oversees Bahrain, Qatar, Kuwait, Oman, Saudi Arabia and the United Arab Emirates.

Goetz will begin the new role 1 July 2023, leading five staff.

“With his broad and long-standing international experience, Livio Goetz is the right person for this priority market,” head of markets east, Switzerland Tourism, Simon Bosshart, said.

“I am delighted to hand over our office in Dubai to the capable hands of this tourism expert and marketing specialist.”

Goetz’s current tenure in the Australian and New Zealand office has been successful, recently reporting figures up to 7.8 per cent higher than the record year 2019 in January.

“Navigating ST through a global pandemic has been challenging, but the team managed to maintain its relationships with the AU/NZ travel industry and the numbers show that recovery is well under way,” Goetz, said.

His predecessor is yet to be announced.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]